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Paid Media Specialist
Rocket Clicks. Execute Rocket Clicks’ industry-specific playbooks and First Principles methodology .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing digital marketing campaigns across various platforms, with a strong focus on data analysis, conversion tracking, and performance metrics. Proven ability to manage substantial ad spend while collaborating effectively with cross-functional teams to achieve client goals.
Highest-signal resume keywords
Digital Marketing ExperienceCampaign OptimizationGoogle Ads ManagementConversion Tracking ExpertiseData Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance MetricsA/B TestingAudience SegmentationCreative TestingBudget ManagementData InterpretationConversion TrackingPerformance ReportingAutomation Tools
Soft Skills
CollaborationCommunicationProblem-SolvingAttention to DetailTime Management
Tools & Technologies
Google AdsMicrosoft AdsMeta Ads ManagerLinkedIn AdsTikTok AdsStackAdaptSimpli.fiThe Trade DeskGoogle Tag ManagerGoogle Analytics
Industry Keywords
Paid SearchPaid SocialProgrammatic CampaignsLead GenerationPerformance-Driven Marketing
About the role
Key responsibilities & impact- Execute Rocket Clicks’ industry-specific playbooks and First Principles methodology
- Build, launch, and manage Paid Search, Paid Social, and Programmatic campaigns
- Optimize campaign performance through data analysis, bid adjustments, audience segmentation, and creative testing
- Ensure accurate tracking, reporting, and delivery settings
- Maintain proper pacing against budgets and planned media mix
- Partner with design and editing teams to deliver high-performing ad creative
- Monitor daily and weekly performance, identifying risks and opportunities
- Audit accounts for alignment with best practices and strategic goals
- Implement and troubleshoot conversion tracking
- Translate client goals into actionable campaign tasks with the Paid Media Manager
- Participate in sprint planning, provide progress and blocker updates, and own assigned tasks
- Collaborate with SEO and Project Management teams
- Document client-specific learnings, experiments, and playbook updates
- Execute against a roadmap of tasks at least two weeks in advance
- Identify automation and efficiency improvements
- Contribute to documentation and process refinement
- Ensure work meets quality standards, deadlines, and budget expectations
Requirements
What you’ll need- Bachelor’s degree or equivalent professional experience
- 2-4 years of professional experience in digital marketing
- Demonstrated success optimizing campaigns to achieve or exceed key performance metrics such as CPL, ROAS, or cost-per-lead efficiency
- Proven ability to manage $20,000+ in monthly ad spend across multiple clients or brands
- Working knowledge of Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging platforms
- Hands-on experience with Google Ads and Microsoft Ads
- Hands-on experience with Meta Ads Manager, LinkedIn Ads, TikTok Ads (or similar platforms)
- Hands-on experience with StackAdapt, Simpli.fi, or The Trade Desk
- Strong understanding of conversion tracking and analytics, including setup, QA, and troubleshooting via Google Tag Manager and Google Analytics
- Experience interpreting data and creating actionable performance reports using Looker Studio or platform dashboards
- Familiarity with A/B testing, creative experimentation, and data-driven campaign iteration
- Prior agency or client-facing experience preferred, especially within performance-driven or lead generation industries
- Exposure to automation tools, scripts, or AI-driven optimization is a plus
Benefits
Comp & perks- 10 Paid Vacation Days per year
- 5 Paid Sick Days per year
- Paid Company Holidays per year
- Maternity Leave
- Paternity Leave
- Bereavement Leave