Lead Content Designer – Storefronts, Growth

Rocket Mortgage

. Lead end-to-end content design for key initiatives from discovery and narrative development through prototyping, launch, and optimization .

Posted 10/6/2026full-timeRemote • Michigan • United StatesSenior💰 $117,500 - $249,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading end-to-end content design, utilizing research and analytics to enhance content effectiveness while ensuring alignment with brand voice and accessibility principles. Proficient in creating scalable content frameworks and mentoring teams to elevate content quality across digital experiences.

Highest-signal resume keywords

Content DesignUX WritingContent StrategyAI-Enabled WorkflowsInformation Architecture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DesignUX WritingContent StrategyInformation ArchitectureInteraction DesignAccessibilitySEOA/B TestingAnalyticsPrototyping

Soft Skills

CommunicationStorytellingFacilitationCollaborationMentoring

Tools & Technologies

FigmaClaudeChatGPTAI Tools

Industry Keywords

Digital ExperiencesCustomer-FacingContent FrameworksBrand PositioningConversion Optimization

About the role

Key responsibilities & impact

Lead end-to-end content design for key initiatives from discovery and narrative development through prototyping, launch, and optimization
Define and scale high-performing content styles, messaging strategies, and narrative patterns across Storefronts and growth-oriented journeys
Use research, testing, and performance insights to improve content effectiveness and codify repeatable frameworks and standards
Partner with Product, Design, Marketing, SEO, and Brand to shape value propositions, naming, framing, and storytelling
Translate product capabilities into clear, compelling, launch-ready narratives connecting campaign messaging with early product experiences
Lead the application and evolution of Rocket’s voice and tone across storefront and growth experiences
Ensure content reflects the Rocket brand, product truth, accessibility principles, and client psychology
Establish principles, examples, and best practices for consistent content decisions across high-visibility touchpoints
Create playbooks, guidance, reusable tools, and AI-enabled workflows
Use and evaluate AI to accelerate synthesis, exploration, prototyping, and testing while maintaining accuracy, brand integrity, privacy, and customer trust
Partner with content designers across Rocket to extend effective approaches and improve organizational consistency
Facilitate working sessions and mentor content designers
Shape landing and entry experiences, product storytelling, launch messaging, market readiness, and early lifecycle conversion moments
Influence product positioning and extend voice, tone, narrative, and performance approaches across Client, Pro, and Enterprise

Requirements

What you’ll need

7+ years of experience in content design, UX writing, content strategy, or a related discipline
Portfolio demonstrating strategic and hands-on content design across complex, customer-facing digital experiences
Experience leading end-to-end content design from discovery and narrative development through prototyping, validation, implementation, and optimization
Openness, curiosity, and hands-on experience using AI within the content design workflow, including tools such as Figma Make, Claude, ChatGPT, or similar platforms
Strong understanding of information architecture, interaction design, accessibility, voice and tone, and writing for responsive web and mobile experiences
Experience using research, analytics, experimentation, and customer feedback to improve content effectiveness
Ability to translate complex customer, product, and business problems into clear, useful, and persuasive experiences
Excellent communication, storytelling, facilitation, and collaboration skills, including the ability to articulate content decisions and influence cross-functional partners
Experience creating scalable content frameworks, standards, systems, or reusable patterns
Experience mentoring content designers and raising the quality of work through critique and feedback
Preferred: Experience designing content for marketing websites, landing pages, acquisition journeys, or other top-of-funnel experiences
Preferred: Track record of experimenting with, evaluating, and championing responsible AI-enabled content workflows
Preferred: Experience with SEO, conversion optimization, analytics, experimentation, and A/B testing
Preferred: Experience shaping product positioning, value propositions, naming, and launch narratives
Preferred: Experience balancing brand expression, customer comprehension, regulatory considerations, and business performance
Must be based in Michigan or the United States, per the specified posting locations

Benefits

Comp & perks

Annual bonus eligibility
Incentives
Medical benefits
Dental benefits
Vision benefits
401K retirement plan
Paid time off
Health and well-being support for team members and their families
Career growth opportunities
Reasonable accommodations for qualified individuals with disabilities