Principal Data Analyst

Rocket Mortgage

. Drive analytical decision-making on domain initiatives, leading projects from inception through deployment .

Posted 11/9/2026full-timeRemote • California • United StatesLead💰 $128,500 - $276,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in data analysis and visualization, utilizing tools such as Tableau and Power BI, while ensuring data integrity and governance. Capable of leading analytical projects from inception to deployment, with a strong focus on client targeting and segmentation.

Highest-signal resume keywords

Data AnalysisData VisualizationSQL QueryingData Pipeline DevelopmentStatistical Methods

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisData VisualizationSQLSASRPythonStatistical KnowledgeData Pipeline DevelopmentData Privacy ComplianceClient Targeting

Soft Skills

Communication SkillsLeadershipMentoringCollaborationAutonomy

Tools & Technologies

TableauPower BIMicrosoft ExcelSegmentAmplitudeAvoAI Tools

Industry Keywords

Data GovernanceData IntegrityBusiness IntelligenceData LandscapeData CaptureProduct RequirementsEngagement Data

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Drive analytical decision-making on domain initiatives, leading projects from inception through deployment
Target and segment existing clients based on product requirements and partner with business teams to act on results
Build and maintain the analytics pipeline from product and system log capture through reporting organization
Ensure pipeline data is accessible to other businesses while upholding consent and data privacy requirements
Create a ground-layer source of truth for a new product
Partner with product and engineering to define data capture and instrumentation
Explain data across the ecosystem, including servicing engagement, data lake contents, and data requiring extraction
Use AI to improve work speed, quality, and effectiveness
Analyze data using statistical methods and summarize findings for varied audiences
Represent data insights to business leaders and recommend business solutions
Ensure data integrity and support data governance through validation and IT alignment on source systems
Collaborate with business analysts, data engineers, and modelers on business intelligence solutions
Design data collection standards and share best practices
Mentor and coach other data analysts

Requirements

What you’ll need

Extensive experience analyzing data sets in a business setting
Demonstrated experience with data visualization tools such as Tableau and Power BI
Demonstrated experience with SAS, R, or Python and advanced statistical knowledge applied to business decisions
Advanced SQL or other querying languages to create data sets
Deep domain knowledge of the business area
Experience with client targeting and segmentation based on product requirements
Experience designing, building, and maintaining analytics pipelines from data capture through reporting-ready data sets
Working knowledge of data privacy and consent requirements
Comprehensive knowledge of the data landscape and external data sources
Ability to lead end-to-end analysis projects resulting in business-changing recommendations
Leadership through mentoring peers and technical leadership
Excellent communication skills and presence with business leaders
Ability to work autonomously in a fast-paced environment and partner with product and engineering
7 years of experience working with data sets (preferred)
7 years of experience using Microsoft Excel for data analysis (preferred)
7 years of experience using SQL to create data sets, including Hive/Data Lake (preferred)
Experience with Segment, Amplitude, and Avo (nice to have)
Experience using AI tools to improve analytical effectiveness and build data foundations for new products
Experience with product and system log data and servicing or client engagement data
Bachelor's or master's degree in mathematics, applied statistics, or a related field (preferred)

Benefits

Comp & perks

Annual bonus eligibility
Incentives
Medical benefits
Dental benefits
Vision benefits
401K retirement plan
Paid time off
Health and well-being support for team members and their families
Career growth
Reasonable accommodations for qualified individuals with disabilities