Senior CRO Manager

Rocket Mortgage

. Lead full-funnel experimentation and optimization across all traffic channels for Rocket Mortgage storefronts and partner properties including Redfin .

Posted 10/5/2026full-timeRemote • United StatesSenior💰 $76,500 - $161,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and performance marketing, with a strong focus on designing and executing A/B and multivariate tests. Proficient in utilizing web performance platforms and analytics tools to drive strategic recommendations and optimize user experiences across digital properties.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B TestingWeb Performance PlatformsAI Tools ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingMultivariate TestingExperimentation MethodologyWeb AnalyticsData AnalysisTechnical SEOSchema MarkupUser Experience OptimizationPerformance MarketingExperiment Design

Soft Skills

Excellent CommunicationPresentation SkillsMentoring

Tools & Technologies

OptimizelyAmplitudeAI ToolsClaudeGeminiChatGPT

Industry Keywords

Digital OptimizationSEOContent GrowthUser Journey TestingAI SearchAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)

About the role

Key responsibilities & impact

Lead full-funnel experimentation and optimization across all traffic channels for Rocket Mortgage storefronts and partner properties including Redfin
Design and execute A/B, multivariate, and time-based tests focused on conversion impact
Test content variations, user experience enhancements, and technical optimizations affecting traditional and AI Search performance
Collaborate with SEO managers, content growth teams, product teams, and engineering
Identify high-impact testing opportunities and translate cross-functional insights into actionable experiments
Build and design experiments using Amplitude, Optimizely, and similar web performance platforms
Work hands-on with experiment implementation details
Measure and analyze optimization impact over time while accounting for market noise and external factors
Determine appropriate testing approaches based on context and constraints
Mentor junior team members on testing best practices, CRO fundamentals, advanced experimentation techniques, and AI tools
Provide strategic recommendations to senior leadership
Drive innovation in testing and optimization

Requirements

What you’ll need

5+ years of experience in conversion rate optimization (CRO), performance marketing, or related digital optimization roles
Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or similar tools
Proven track record of running A/B and multivariate tests
Strong understanding of experimentation methodology and statistical measures
Advanced proficiency with web analytics tools
Ability to work with large, complex datasets
Power user of AI tools such as Claude, Gemini, and ChatGPT
Bachelor's degree in marketing, design, technology, data science, or a related field
Excellent communication and presentation skills
Experience testing full-funnel user journeys from initial traffic through conversion
Hands-on experience building and designing experiments from the ground up
Experience working with cross-functional teams including SEO, content, product, and engineering
Familiarity with AI Search, including Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) strategies and best practices
Knowledge of schema markup, structured data, and technical SEO implementations
Experience optimizing for multiple digital properties or storefronts
Familiarity with AI tools and techniques for experiment design and optimization

Benefits

Comp & perks

Annual bonus eligibility
Incentives
Medical benefits
Dental benefits
Vision benefits
401K retirement plan
Paid time off
Career growth opportunities
Reasonable accommodations for qualified individuals with disabilities