Senior Product Manager, SEO

Rocket Mortgage

. Set and deliver the SEO product strategy and roadmap across Redfin Rentals, Rent.com and Apartment Guide .

Posted 10/5/2026full-timeRemote • Washington • United StatesSenior💰 $159,500 - $273,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in technical and product-led SEO, with a strong ability to translate SEO requirements into engineering-ready stories. Proficient in managing SEO strategies across large-scale consumer sites while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Technical SEO ExpertiseRank Tracking Tools (Nozzle)SEO Platforms (Semrush, Ahrefs)SQL ProficiencyStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOProduct-Led SEOSQLData AnalysisSEO Strategy Execution

Soft Skills

Stakeholder ManagementCollaborationProject Management

Tools & Technologies

NozzleSemrushAhrefsAI Search Visibility Tools (Profound)Claude

Industry Keywords

RentalsReal EstateInventory-Driven BusinessConsumer SitesMarketplaces

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Set and deliver the SEO product strategy and roadmap across Redfin Rentals, Rent.com and Apartment Guide
Prioritize opportunities to grow traffic, rankings and market share
Translate opportunities into clear requirements for engineering
Partner with engineering from discovery through measurement
Maintain the SEO backlog for each site, balancing impact, effort and business priorities
Define success metrics and forecasts
Own performance reporting for traffic, rankings, competitive standing and project impact
Provide regular stakeholder updates on progress, risks and investment needs
Drive SEO initiatives beyond on-site product work, including internal linking and digital PR
Partner with Analytics and Data Engineering to improve reporting and opportunity sizing
Monitor competitors and the search landscape to identify opportunities to gain or defend share
Work closely with engineering, product, analytics, marketing and other partners
Report to the Senior Director, Product - SEO

Requirements

What you’ll need

5+ years of technical and product-led SEO expertise
Hands-on use of rank tracking tools such as Nozzle
Experience with SEO platforms such as Semrush and Ahrefs
Experience with AI search visibility tools such as Profound
Ability to write SQL independently to investigate performance and surface opportunities
Experience translating product/SEO requirements into engineering-ready stories and acceptance criteria
Strong stakeholder management with senior and executive leaders
Ability to manage multiple workstreams across product, engineering, analytics and marketing
Experience managing SEO across large-scale consumer sites or marketplaces
Experience in rentals, real estate, or another inventory-driven business ideally
Experience using Claude or similar to automate analysis, reporting or documentation (nice to have)
Python proficiency for data analysis/visualization (nice to have)
Experience leading SEO strategy and execution across multiple brands at once (nice to have)
Passion for Redfin’s mission

Benefits

Comp & perks

Annual bonus eligibility
Incentives
Medical benefits
Dental benefits
Vision benefits
401K retirement plan
Paid time off
Health and well-being support for team members and their families
Reasonable accommodations for qualified individuals with disabilities