Director of Marketing

Rolling Suds

. Lead marketing initiatives across residential, commercial, national accounts, and franchise development .

Posted 10/27/2026full-timeUnited StatesLead💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing initiatives across various channels, including paid media, SEO, and email marketing, while effectively managing projects and vendor relationships. Proven ability to evaluate performance metrics and develop scalable solutions for franchise marketing.

Highest-signal resume keywords

5+ Years Marketing ExperiencePaid Advertising ExpertiseSEO ProficiencyCRM Systems KnowledgeFranchise Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance EvaluationLead GenerationConversion Rate OptimizationRevenue AttributionProject PlanningMarketing AutomationAnalyticsEmail MarketingVendor Management

Soft Skills

Strong CommunicationOrganizational SkillsProblem-Solving SkillsOwnershipTeam Development

Tools & Technologies

CRM SystemsMarketing Automation ToolsAnalytics PlatformsEmail Marketing SoftwareSEO Tools

Industry Keywords

Franchise DevelopmentMulti-Location BusinessesHome ServicesB2B Lead GenerationNational Brand Strategy

About the role

Key responsibilities & impact

Lead marketing initiatives across residential, commercial, national accounts, and franchise development
Oversee paid media, SEO, social media, email, and other marketing campaigns
Evaluate performance based on leads, acquisition costs, conversions, and revenue
Own projects from planning through execution and results
Manage agencies, technology partners, and outside vendors
Keep projects moving and hold partners accountable for results
Coordinate campaigns, creative projects, timelines, and deliverables
Help franchise owners develop and execute effective local marketing strategies
Oversee newsletters, marketing updates, and educational content
Build repeatable campaigns, training, and resources for the franchise network
Develop scalable solutions to common marketing challenges
Improve reporting, CRM integrations, automation, and marketing processes
Manage priorities and keep the department running effectively
Step into hands-on execution when needed
Help develop the team and its capabilities as the department grows
Work directly with the CMO and own meaningful projects across a growing national brand
Learn the business, priorities, franchise network, and vendors; begin owning projects
Independently lead initiatives, manage vendors, and keep campaigns moving
Launch campaigns, improve operations, strengthen accountability, and build resources for franchise owners

Requirements

What you’ll need

5+ years of marketing experience leading campaigns, projects, vendors, or teams
Strong understanding of paid advertising, SEO, CRM systems, email marketing, and analytics
Experience overseeing strategy, managing execution, and evaluating performance
Hands-on marketing experience and ability to step into execution when needed
Experience managing agencies, vendors, and internal resources
Understanding of acquisition costs, conversion rates, ROAS, and revenue attribution
Strong communication, organization, problem-solving skills, and ownership
Franchise marketing experience is strongly preferred
Understanding of balancing national brand strategy with local franchisee needs
Experience in multi-location businesses, home services, or B2B lead generation is valuable

Benefits

Comp & perks

401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Vision insurance
Flexible work from home options available
Extensive training and support
Career advancement opportunities
Great team culture
Work directly with owners
Tools and resources to succeed
Recognition and rewards for hard work and dedication