Lead Marketing Manager – FinTech

Rosie's People

. Build and lead the company's developing marketing capability .

Posted 10/13/2026part-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong B2B marketing expertise with a focus on developing and executing marketing strategies, positioning, and messaging for complex products. Capable of hands-on execution while leading marketing initiatives in early-stage or high-growth environments.

Highest-signal resume keywords

B2B Marketing ExperienceMarketing Strategy ExecutionPositioning And Messaging CapabilityExcellent Written Communication SkillsExperience In FinTech Or Financial Services

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plan DevelopmentContent CreationCampaign ExecutionMarket PositioningData AnalysisMarketing Metrics EstablishmentGo-To-Market StrategyCustomer EngagementPartnership DevelopmentCommercial Outcome Generation

Soft Skills

Strong Commercial InstinctsEffective PrioritizationHands-On ExecutionConfidence In Complex PropositionsAbility To Work With Senior Leaders

Industry Keywords

FinTechFinancial ServicesPaymentsBankingB2B TechnologyRegulated EnvironmentEarly-Stage OrganizationHigh-Growth EnvironmentComplex TechnologyResource-Conscious Organization

About the role

Key responsibilities & impact

Build and lead the company's developing marketing capability
Develop and execute the marketing plan
Refine market positioning, messaging and value proposition
Support go-to-market activity
Create and coordinate content across relevant channels
Develop the company's digital and professional market presence
Support thought leadership and founder-led marketing
Develop communications for different audiences and stakeholders
Support commercial, partnership and customer-facing initiatives
Translate complex financial and technical concepts into clear external narratives
Identify appropriate marketing channels and test their effectiveness
Develop campaign and content calendars
Establish marketing metrics and reporting
Use data and market feedback to improve marketing activity
Help determine future marketing resource and capability requirements as the organisation grows
Personally execute marketing activity rather than simply develop strategy for others to deliver

Requirements

What you’ll need

Strong B2B marketing experience
Meaningful ownership of marketing activity
Strong positioning and messaging capability
Excellent written communication skills
Experience creating and executing marketing plans
Strong commercial instincts
Experience working with senior leaders or founders
Confidence marketing technically or financially complex propositions
Experience operating within early-stage or high-growth environments
Ability to prioritise effectively when resources are limited
Willingness to remain hands-on while taking increasing functional ownership
Ability to make meaningful impact within approximately 6–8 hours per week
Experience within FinTech, financial services, payments, banking, B2B technology or another regulated environment would be particularly valuable
Must submit a CV and cover letter
Cover letter must answer every mandatory qualifying question
Experience in B2B marketing, FinTech, financial services or another complex technology environment
Experience personally creating and executing a marketing strategy, campaign or go-to-market initiative
Experience developing positioning, messaging and content for complex B2B products or services
Experience personally executing marketing activity rather than delegating it to a team or agency
Experience generating measurable commercial outcomes such as qualified pipeline, customer engagement, partnerships, adoption or revenue
Experience working in an early-stage or resource-conscious organisation without a large established marketing team or budget
Ability to consistently commit to approximately 6–8 hours per week alongside other professional commitments

Benefits

Comp & perks

Flexible, fractional engagement of approximately 6–8 hours per week
Role can be undertaken alongside other compatible professional commitments
Longer-term participation in company growth
Further details regarding the participation structure to be discussed with candidates progressing through the process