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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product and brand design, with a strong focus on creating innovative visual identities and design systems. Proficient in Figma and design software, with a solid understanding of responsive web design and accessibility standards.
Highest-signal resume keywords
Product And Brand DesignFigma ExpertiseDesign SystemsResponsive Web DesignE-Commerce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Visual DesignMotion DesignCommunications DesignHTMLCSSWCAG Accessibility StandardsIllustrationPrototypingDesign Token StructuresEmail Design
Soft Skills
Strong Communication SkillsAutonomous Operation
Tools & Technologies
Adobe Creative SuiteCinema4DLottieFramer
Industry Keywords
B2BB2CE-CommerceMarketplacesShopping PlatformsLifestyle BrandingFashion BrandingSports Branding
About the role
Key responsibilities & impact- Craft innovative brand and product design solutions for Route’s B2B and B2C products, including Package Protection, Package Tracking, and Returns
- Partner closely with the Design Director to shape Route’s visual identity across products, marketing, sales materials, and prototypes
- Lead design and execution of omni-channel communications and marketing touchpoints, including email, web, and in-app messaging
- Design merchant- and shopper-facing UI across Route’s product suite
- Maintain and scale design systems
- Develop and maintain comprehensive brand guidelines
- Collaborate with product, engineering, marketing, and sales teams to bring ideas to life and ensure accurate implementation
- Ensure visual experiences are accessible, inclusive, and human-centered
- Contribute to storytelling through motion, illustration, or investor-facing visuals as needed
- Participate in design reviews, QA, and experiments to refine and improve experiences
Requirements
What you’ll need- 5+ years of experience in product and brand design (agency and/or in-house)
- Online portfolio showcasing strong visual design, design systems, communications design, motion, and digital product work
- Figma expertise: mastery of variables, auto layout, components, prototyping, AI agent, and design token structures
- Hands-on experience designing for email, web, and in-product messaging, with an understanding of best practices for each medium
- Knowledge of responsive web, HTML, CSS, motion design, and WCAG accessibility standards
- Strong communication skills and ability to operate autonomously in a fast-paced environment
- Proficiency with design software such as Adobe Creative Suite, Cinema4D, Lottie, or Framer (preferred)
- Understanding of lifestyle, fashion, and sports branding trends (preferred)
- Experience in e-commerce, marketplaces, or shopping platforms like Shopify (preferred)
- Experience with illustration, motion, and visual storytelling (preferred)
Benefits
Comp & perks- 95% - 100% of health insurance premiums paid for you and your family
- Remote or hybrid work arrangements
- Unlimited PTO
- 401k matching
- Formalized growth opportunities
- Learning & development
- DEI programs & events
- Equity incentive plan with stock options
- Potential commission for eligible roles
- Annual bonus targets under Route’s bonus plan for eligible roles
- Potential overtime pay for some roles
