Demand Generation Campaign Manager

RSM US LLP

. Lead the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth .

Posted 11/6/2026full-timeUnited StatesMid-LevelSenior💰 $95,400 - $163,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated marketing campaigns, utilizing marketing automation tools, and optimizing demand generation strategies to drive qualified leads and revenue growth. Proficient in analyzing campaign performance and collaborating with cross-functional teams to enhance marketing effectiveness.

Highest-signal resume keywords

Demand Generation Campaign PlanningMarketing Automation ProficiencyCRM ExperienceAttribution ModelingProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign PlanningConversion OptimizationAttribution ModelingContent StrategyDigital Marketing StrategyLead Scoring ModelsNurture WorkflowsMulti-Channel Campaign ExecutionBuyer Journey Development

Soft Skills

Strong Communication SkillsCritical ThinkingOrganizational SkillsCollaborationStakeholder Management

Tools & Technologies

MarketoHubSpotDynamics 365SalesforceAdobe AnalyticsSEM RushAEMAsanaMonday.comAI-Powered Marketing Tools

Industry Keywords

B2B MarketingIntegrated Marketing CampaignsLead GenerationPipeline AccelerationCo-Marketing Opportunities

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Lead the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth
Partner with Line of Business, Industry, and Channel Marketing teams to align strategy and goals
Design and execute multi-channel demand generation campaigns across email, paid media, SEO, webinars, content syndication, ABM, and chat
Develop marketing messaging and user experiences aligned to audiences and buyer journeys
Prepare campaign strategy documentation and identify target audiences, target accounts, and CRM-related lists
Build buyer journeys and messaging to support campaign strategies
Identify and maximize co-marketing opportunities with strategic business alliances
Define and manage campaign metrics including pipeline and leads
Build and manage lead scoring models, nurture workflows, and lifecycle campaigns using marketing automation tools
Partner with sales to define ICPs, target account lists, lead handoff, and pipeline acceleration
Monitor campaign performance, conduct A/B testing, and use attribution models to optimize ROI and conversion rates
Evaluate campaign effectiveness and recommend course corrections and opportunities
Work within CRM and marketing automation platforms and identify strategic uses for AI-powered tools, intent data platforms, and martech innovations
Brief creative, digital, and event marketing teams on campaign strategies and deliverables
Monitor and track campaign budgets and expenses
Keep marketing and business stakeholders informed of performance and required campaign support
Participate in marketing learning and development, cross-firm capability projects, and Marketing Program Framework education
Support the Demand Generation Director in driving consistent campaign planning across the demand generation program framework

Requirements

What you’ll need

Bachelor’s degree required in Marketing, Business, or related field
Strong written and verbal communication skills
Proficiency in marketing automation (Marketo, HubSpot), CRM (Dynamics 365, Salesforce), Adobe Analytics, SEM Rush and AEM tools
Familiarity with predictive analytics and AI-powered marketing tools preferred
Strong project management, critical thinking and organizational skills, including tools such as Asana and Monday.com
Strong analytical skills and experience with attribution modeling and campaign reporting preferred
Ability to learn new subject areas quickly
3–5 years of demand generation campaign planning or digital marketing experience in a B2B environment
Proven understanding of marketing, demand generation, and conversion optimization
Proven track record of driving, measuring and growing qualified leads and pipeline through campaign tactics
General knowledge of content strategy and digital marketing channel strategy
Excellent communication and stakeholder management skills
Awareness and understanding of various marketing channels
Strong sense of ownership and determination to get things done
Highly collaborative and able to work within a team to achieve stated goals
U.S. work authorization; RSM does not intend to hire entry-level candidates requiring sponsorship now or in the future

Benefits

Comp & perks

Competitive benefits and compensation package
Discretionary bonus based on firm and individual performance
Hybrid workstyle with in-person connection and flexibility
Reasonable accommodation for applicants with disabilities