Managing Director, Brand Strategy

RSM US LLP

. Create, evolve, and steward RSM’s global enterprise brand strategy and platform .

Posted 10/14/2026full-timeRemote • United StatesLead💰 $223,200 - $422,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy development and execution, with a strong focus on aligning enterprise brand direction with regional market needs. Proven ability to lead cross-functional teams and manage agency relationships to optimize brand activation and performance.

Highest-signal resume keywords

Brand Strategy DevelopmentIntegrated Marketing LeadershipAgency Relationship ManagementTalent Brand StrategyExecutive Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningValue Proposition DefinitionMessaging PrinciplesCampaign Performance AnalysisMarket Response OptimizationBrand ActivationPartnership ManagementSponsorship StrategyAudience ConsiderationStrategic Expression

Soft Skills

Influencing Without AuthorityCollaboration Across FunctionsClear CommunicationLeadership in Complex EnvironmentsStakeholder Management

Certifications & Qualifications

Bachelor's DegreeMaster's Degree Preferred

Industry Keywords

B2B MarketingConsultingProfessional ServicesMatrixed OrganizationGlobal Experience

About the role

Key responsibilities & impact

Create, evolve, and steward RSM’s global enterprise brand strategy and platform
Define positioning, value proposition, brand promise, narrative architecture, messaging principles, audience considerations, and strategic expression
Partner with global executive offices and regional counterparts to align enterprise brand direction with local market and business needs
Ensure the brand platform guides campaigns, demand generation, events, experiences, communications, and priority initiatives across markets
Lead the brand perspective on partnerships, sponsorships, and activation opportunities
Oversee talent brand strategy in partnership with HR and Talent Acquisition
Lead brand-side agency relationships and direct advertising, media, and brand activation
Partner with internal and external creative leaders to translate brand strategy into creative expression
Define brand measures and use research, market response, campaign performance, and qualitative insights to optimize activations and investment recommendations
Build brand capabilities, establish standards, develop talent, manage agency partners, and influence senior stakeholders across RSM’s federated model
Report to the Chief Marketing Officer and serve on the Marketing and Communications Leadership Team

Requirements

What you’ll need

Bachelor’s degree with relevant professional experience required; master’s degree preferred
15+ years of experience in brand strategy, integrated marketing, brand leadership, or a related field
Significant leadership responsibility within a complex, matrixed, federated, or multinational organization
Demonstrated success creating or materially evolving an enterprise brand platform
Experience applying brand strategy across multiple audiences, channels, business units, markets, or regions
Experience aligning enterprise-wide standards and shared strategic direction with regional or local flexibility
Proven ability to align enterprise brand strategy with regional business priorities, market dynamics, and audience needs
Strong marketing and commercial fluency
Experience leading or significantly influencing brand activation, partnerships and sponsorships, advertising, media, and agency relationships
Experience with talent brand or recruitment marketing strategy, or close partnership with HR and Talent Acquisition
In-house and agency or consultancy experience strongly preferred
Experience managing senior agency and creative partners may also qualify
Ability to influence and collaborate across functions, business units, regions, and geographies without direct authority
Global or multinational experience partnering with executive leadership, global executive offices, and regional counterparts strongly preferred
Complex B2B, technology, consulting, professional services, or another matrixed enterprise environment valuable but not required
Ability to communicate complex ideas through clear, compelling executive storytelling
Ability to navigate shared-services, matrixed, and federated operating environments
RSM does not intend to hire entry-level candidates who require sponsorship now or in the future

Benefits

Comp & perks

Competitive benefits and compensation package
Flexible schedule
Work-life balance support
Discretionary bonus based on firm and individual performance
Reasonable accommodation for applicants with disabilities