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B2B Paid Media Specialist
Ruvixx, Inc.. Build and execute integrated B2B paid media strategies across LinkedIn, Google, YouTube, and programmatic .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing B2B paid media strategies across multiple platforms, with a strong focus on data-driven decision-making and performance optimization. Proficient in leveraging analytics tools and marketing automation to enhance campaign effectiveness and drive revenue growth.
Highest-signal resume keywords
B2B Paid Media Campaign ManagementGA4, GTM, and Looker Studio ProficiencyA/B Testing and Landing Page OptimizationAttribution Modeling and Funnel AnalysisCross-Functional Team Leadership
ATS Keywords
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Hard Skills
B2B Paid Media StrategiesAudience and Account-Based TargetingCampaign Reporting and AnalysisCRO Strategy DevelopmentSEO KnowledgeMarketing Automation PlatformsData AnalysisUX PrinciplesProgrammatic AdvertisingDigital Marketing Metrics
Soft Skills
Strong Communication SkillsStakeholder EngagementTeam Alignment
Tools & Technologies
LinkedIn AdsGoogle AdsYouTubeMarketoSalesforceAI for Content Repurposing
Industry Keywords
B2B MarketingLead Flow ManagementPerformance MeasurementPaid Media LifecycleDigital Pod Management
About the role
Key responsibilities & impact- Build and execute integrated B2B paid media strategies across LinkedIn, Google, YouTube, and programmatic
- Translate the Ideal Customer Profile into audience and account-based targeting
- Own the paid media lifecycle from strategy through reporting
- Report on qualified opportunities, pipeline generated or influenced, attributable revenue, ROAS, CAC, and LTV:CAC
- Lead and manage the Digital pod, setting priorities and driving performance across paid, web, and measurement
- Build and optimize the measurement framework using GA4, GTM, and Looker Studio
- Drive CRO strategy through A/B testing, landing page optimization, and UX analysis
- Align with Marketing Ops on lead flow, scoring, and nurtures within Marketo or Salesforce
- Partner with the creative team on ad development and apply platform specifications and best practices
Requirements
What you’ll need- 3+ years of hands-on experience running and scaling B2B paid media campaigns
- Experience with LinkedIn Ads, Google Ads, YouTube, and programmatic platforms
- Strong command of GA4, GTM, and Looker Studio
- Understanding of attribution modeling and B2B funnel analysis
- Experience with A/B testing, landing page optimization, and UX principles
- Working knowledge of B2B SEO and marketing automation platforms such as Marketo or Salesforce
- Strong communication skills and ability to explain complex data clearly to stakeholders
- Ability to lead and align cross-functional teams
- Practical, hands-on use of AI for briefs, QA, or content repurposing
- Fluent English
- CV must be submitted in English
- Availability to work as a full-time contractor
Benefits
Comp & perks- Opportunity to work on B2B growth, demand generation, paid media, and web experiences
- Full-time contractor arrangement
- Three-month trial period with potential pay increase to $2,000/month based on performance and experience
- Opportunity to lead the Digital pod and collaborate cross-functionally with Sales, Marketing Ops, Customer Success, and Creative teams
- Open to applicants from all backgrounds and walks of life