ABM Campaign Strategist

RWS Group

. Own the marketing strategy for TrainAI across a portfolio of named target accounts .

Posted 9/29/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, with a strong focus on developing tailored communications and campaigns for B2B enterprise accounts. Possesses the ability to analyze and leverage AI technologies to enhance marketing effectiveness and drive revenue growth.

Highest-signal resume keywords

ABM Strategy DevelopmentB2B Enterprise MarketingAI Industry KnowledgeStakeholder EngagementAccount Research and Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingSales EnablementContent CreationCampaign ManagementMarket ResearchData AnalysisProposal DevelopmentRevenue Impact AssessmentTechnical Buyer EngagementAI Output Evaluation

Soft Skills

CuriosityFast LearningAdaptabilityCollaborationCommunication

Tools & Technologies

6SenseInflu2MutinyMarketing Operations SoftwareCRM Systems

Industry Keywords

B2B MarketingAI Data ServicesStakeholder MappingSales Cycle ManagementBrand Awareness Campaigns

About the role

Key responsibilities & impact

Own the marketing strategy for TrainAI across a portfolio of named target accounts
Partner with sales leads on account planning
Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue
Research accounts and provide input into account plans, stakeholder maps, entry points, opportunities, localization relationships, and ABM strategy
Conduct continuous account research to keep positioning and ABM strategy current
Create tailored cross-channel communications and ABM campaigns addressing account-specific needs and challenges
Produce personalized sales enablement materials, proposals/RFP responses, emails, advertisements, and web content
Maintain a weekly communications cadence with TrainAI BDMs
Work with marketing operations to maintain real-time ABM reporting on engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
Contribute to a shared AI-based TrainAI ABM framework
Support cross-account marketing activities including brand awareness campaigns, organic social media management, value-added content production, and event participation

Requirements

What you’ll need

5+ years’ ABM or strategic account marketing experience with large, complex B2B enterprise or hyperscaler accounts
Experience working with technical buyers and lengthy, multi-stakeholder sales cycles
Passion for the AI industry and willingness to develop sufficient technical knowledge to discuss AI training data with an ML lead
Curious, fast-learning, and genuinely willing to evolve how they work
Experience using AI to compress research-to-asset from weeks to hours
Ability to judge the quality of AI outputs and identify confidently wrong drafts
Ability and willingness to extend and improve reusable skills and agents
Familiarity with ABM technology/tools such as 6Sense, Influ2, and Mutiny
Commercial literacy, including ability to read a pipeline and stakeholder map
Ability to work fluently across disciplines and specialist teams
Experience in the AI data services space is preferred

Benefits

Comp & perks

25 days of paid time off (15 vacation days and 10 sick days)
Company holidays
Birthday day off
Paid time for volunteering in the community
100% paid parental leave
401(k) retirement plan and company match
Company-wide agile work policy supporting flexibility, trust, and work-life balance
Ongoing learning and professional development programs
Opportunities to expand skills and career
Collaborative and inclusive global work environment