Account-Based Marketing Manager

RWS Group

. Own the marketing strategy for TrainAI across a portfolio of named target accounts .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, with a strong focus on developing customized campaigns and content for B2B enterprise accounts. Possesses a deep understanding of the AI industry and the ability to engage with technical stakeholders effectively.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B Enterprise MarketingAI Industry KnowledgeStakeholder MappingSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account ResearchContent CreationCampaign DevelopmentSales Cycle AnalysisProposal WritingABM StrategyCross-Channel CommunicationsData AnalysisEngagement MetricsTechnical Knowledge of AI

Soft Skills

CuriosityFast LearningAdaptabilityCollaborationCommunication

Tools & Technologies

6SenseInflu2MutinyMarketing Operations ToolsAI Tools

Industry Keywords

B2B MarketingAI Data ServicesComplex Sales CyclesTechnical BuyersBrand Awareness

About the role

Key responsibilities & impact

Own the marketing strategy for TrainAI across a portfolio of named target accounts
Partner with sales leads on account planning
Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue
Provide account research, stakeholder maps, key entry points, and ABM strategy input
Run continuous account research to keep positioning and ABM strategy current
Create customized cross-channel communications and ABM campaigns addressing account-specific needs
Produce personalized sales enablement materials, proposals/RFP responses, emails, ads, and web content
Maintain a weekly communications cadence with TrainAI business development managers
Work with marketing operations to maintain real-time ABM reporting on account engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
Contribute to a shared AI-based TrainAI ABM framework
Support cross-account marketing activities including brand awareness campaigns, organic social media management, value-added content, and events

Requirements

What you’ll need

5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
Passion for the AI industry and willingness to develop sufficient technical knowledge to hold a real conversation about AI training data with an ML lead
Curious, fast-learning, and genuinely willing to evolve how they work
Already uses AI to compress research-to-asset from weeks to hours
Ability to judge quality and identify when an AI draft is confidently wrong
Ability to extend and improve reusable skills and agents
Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny
Commercial literacy, including ability to read a pipeline and stakeholder map
Comfortable being the only marketer in the room with sales
Ability to work fluently across disciplines and specialist teams
Experience working in the AI data services space is preferred

Benefits

Comp & perks

25 days of paid time off (15 vacation days and 10 sick days)
Company holidays
Birthday day off
Paid time for volunteering
100% paid parental leave
401(k) retirement plan and company match
Company-wide agile work policy supporting flexible ways of working
Ongoing learning and professional development programs
Opportunities to expand skills and career
Collaborative and inclusive global work environment