Account-Based Marketing Manager

RWS Group

. Own the marketing strategy for TrainAI across a portfolio of named target accounts .

Posted 10/11/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) strategies, with a strong focus on developing personalized content and engagement for large B2B enterprise accounts. Possesses a deep understanding of the AI industry and the ability to collaborate effectively across teams to drive revenue growth.

Highest-signal resume keywords

ABM Strategy DevelopmentAccount-Specific Content CreationAI Industry KnowledgeStakeholder MappingABM Tools Familiarity

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Account-Based MarketingContent CreationSales EnablementMarket ResearchData Analysis

Soft Skills

CuriosityFast LearningCollaboration

Tools & Technologies

6SenseInflu2Mutiny

Industry Keywords

B2B MarketingAI Data ServicesSales Cycle ManagementTechnical BuyersMulti-Stakeholder Sales

About the role

Key responsibilities & impact

Own the marketing strategy for TrainAI across a portfolio of named target accounts
Partner with sales leads on account planning
Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue
Research accounts and map stakeholders, entry points, and opportunities for TrainAI
Maintain continuous account research so positioning and ABM strategy remain current
Create personalized, account-specific sales enablement materials, presentations, one-pagers, brochures, proposals/RFP responses, emails, ads, and web content
Maintain a weekly communications cadence with TrainAI BDMs
Execute strategic communications into target accounts
Maintain real-time ABM reporting on account engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
Contribute to a shared AI-based TrainAI ABM framework
Support cross-account marketing motions, including brand awareness campaigns, organic social media management, value-added content production, and event participation

Requirements

What you’ll need

5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
Passion for the AI industry and willingness to develop sufficient technical knowledge to hold a conversation about AI training data with an ML lead
Curious, fast-learning, and willing to evolve how they work
Already uses AI to compress research-to-asset from weeks to hours
Able to judge quality and identify when an AI draft is confidently wrong
Willing to extend and improve reusable skills and agents
Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny
Commercial literacy, including ability to read a pipeline and stakeholder map
Ability to work fluently across disciplines and specialist teams
Experience in the AI data services space is preferred

Benefits

Comp & perks

25 days of paid time off (15 vacation days and 10 sick days)
Company holidays
Birthday day off
Paid time for volunteering in your community
100% paid parental leave
401(k) retirement plan and company match
Company-wide agile work policy supporting flexibility, trust, and work-life balance
Ongoing learning and professional development programs
Opportunities to expand skills and career
Collaborative and inclusive global work environment