Account-Based Marketing Strategist – Train AI

RWS Group

. Own the marketing strategy for TrainAI across a portfolio of named target accounts .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, with a strong focus on developing personalized content and engagement for B2B enterprise accounts. Proficient in leveraging AI technologies to enhance marketing workflows and improve stakeholder engagement.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B Enterprise MarketingAI TechnologiesStakeholder MappingSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Specific Content CreationSales Cycle AnalysisResearch-to-Asset WorkflowsAI-Generated Draft EvaluationCommercial Literacy

Soft Skills

CuriosityFast LearningAdaptabilityCross-Disciplinary Collaboration

Tools & Technologies

6SenseInflu2Mutiny

Industry Keywords

AI IndustryB2B MarketingHyperscaler AccountsAI Data Services

About the role

Key responsibilities & impact

Own the marketing strategy for TrainAI across a portfolio of named target accounts
Partner with sales leads on account planning
Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue
Research target accounts and map stakeholders, entry points, opportunities, and localization relationships
Conduct continuous account research to keep positioning and ABM strategy current
Create personalized, account-specific sales enablement materials, proposals, RFP responses, emails, ads, and web content
Maintain a weekly communications cadence with TrainAI business development managers
Work with marketing operations to maintain real-time ABM reporting on engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
Contribute successful ABM plays to a shared AI-based TrainAI ABM framework
Support cross-account marketing activities including brand awareness, organic social media, content production, and events

Requirements

What you’ll need

5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts
Experience working with technical buyers and lengthy, multi-stakeholder sales cycles
Passion for the AI industry and willingness to develop sufficient technical knowledge to discuss AI training data with an ML lead
Curious, fast-learning, and willing to evolve working methods
Experience using AI to compress research-to-asset workflows
Ability to judge the quality of AI-generated drafts
Ability to extend and improve reusable AI skills and agents
Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny
Commercial literacy, including ability to read a pipeline and stakeholder map
Ability to work fluently across disciplines and specialist teams
Experience in the AI data services space preferred

Benefits

Comp & perks

25 days of paid time off (15 vacation days and 10 sick days)
Company holidays
Birthday day off
Paid time for volunteering in the community
100% paid parental leave
401(k) retirement plan and company match
Company-wide agile work policy supporting flexibility, trust, and work-life balance
Ongoing learning and professional development programs
Opportunities to expand skills and career
Collaborative and inclusive global work environment