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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing email and SMS marketing campaigns using Braze and Twilio, with strong analytical skills for performance tracking and reporting. Proficient in marketing automation, CRM systems, and creative workflow management, while effectively collaborating across teams.
Highest-signal resume keywords
Email MarketingSMS MarketingMarketing AutomationData AnalysisCreative Workflow Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTMLCSSExcelData AnalysisCampaign Performance TrackingVendor ManagementBudget ManagementProject ManagementSegmentationReporting
Soft Skills
CommunicationCollaborationCuriosityAdaptabilityTime Management
Tools & Technologies
BrazeTwilioHootsuiteLaterAsanaTableau
Industry Keywords
Digital MarketingEmail CampaignsSMS CampaignsMarketing Database ManagementCreative Development Process
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Build, schedule, and monitor email and SMS campaigns in Braze and Twilio
- Manage the technical setup of marketing automation and CRM systems
- Manage email and SMS vendor relationships, including onboarding, performance, and cost
- Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value
- Protect marketing database data quality and maintain consistent design and brand standards
- Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals
- Maintain intake and prioritization systems for creative work
- Schedule and manage social campaigns in Hootsuite and Later
- Maintain the social content calendar and report on publishing performance
- Support SMS, App Install, and Paid Social campaign setup, asset tracking, trafficking, and reporting
- Review CRM, creative, and social workflows and partner with internal AI resources to automate repeatable steps
- Test AI tools for campaign QA, reporting summaries, copy and subject-line variations, and creative briefs
- Use performance data and AI-assisted analysis to improve segmentation, timing, and messaging
- Apply a test-and-learn approach, document results, and share learnings
- Collaborate across Brand, Creative, Analytics, and Performance Marketing
Requirements
What you’ll need- Bachelor’s degree, or an equivalent combination of education and experience
- 5+ years of digital marketing experience with a background in email and SMS marketing
- Hands-on experience with marketing automation, ESP, and SMS tools; Braze and Twilio strongly preferred
- Working knowledge of HTML and CSS for building email campaigns
- Experience managing workflows, timelines, and approvals across creative and cross-functional teams, ideally with a project management tool such as Asana
- Experience with social scheduling tools such as Hootsuite and Later preferred
- Strong analytical skills, including Excel, with experience in reporting and data analysis; Tableau preferred
- Experience managing vendors and budgets
- Curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done
- Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities
