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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing operations, including managing marketing automation campaigns, website governance, and performance analysis. Proficient in utilizing headless CMS platforms and collaborating with cross-functional teams to enhance digital marketing effectiveness.
Highest-signal resume keywords
Digital Marketing Operations ManagementMarketing Automation Campaign ManagementContentful Headless CMS AdministrationWebsite Governance and SEO Best PracticesGoogle Analytics Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing TechnologyWebsite ManagementMarketing Automation WorkflowsResponsive Email DevelopmentHTMLSEO Best PracticesQuality Assurance TestingLead ScoringCampaign AttributionData Analysis
Soft Skills
Problem-SolvingCommunicationCollaborationTime ManagementProactive Approach
Tools & Technologies
Salesforce Account EngagementPardotContentfulGoogle AnalyticsClickUpGoogle Tag ManagerNinetailedAlgoliaPower BILooker Studio
Industry Keywords
Professional ServicesTaxAccountingFinancial ServicesLegalConsultingMultilingual WebsitesGlobal Marketing ProgramsDigital Publishing WorkflowsWCAG
About the role
Key responsibilities & impact- Lead day-to-day Digital Marketing operations for Ryan’s Manila-based team.
- Provide local people management, workload coordination, quality oversight, issue triage, documentation, off-hours decision coverage, and direct execution support.
- Lead workload allocation, day-to-day support, coaching, performance management, development planning, cross-training, and accountability for the Manila-based team.
- Promote knowledge sharing, operational clarity, and consistent expectations.
- Document critical platforms, workflows, and recurring responsibilities and ensure backup coverage.
- Serve as the primary Manila-based management contact for Digital Marketing during U.S. off-hours.
- Provide informed responses, issue triage, escalation support, and operational continuity.
- Partner with Digital Marketing leadership and cross-functional teams to prioritize and deliver work to established standards and service levels.
- Maintain visibility into team capacity, project status, dependencies, deadlines, risks, and support needs.
- Provide hands-on digital production support, including website content updates, email and landing page production, campaign setup, QA, platform administration, and issue resolution.
- Administer, govern, improve, publish, update, and maintain Ryan’s Contentful headless CMS and global web properties.
- Manage website governance covering content quality, accessibility, SEO, metadata, redirects, brand consistency, and publishing workflows.
- Support website launches, content migrations, platform enhancements, production releases, and post-launch stabilization.
- Perform website, email, landing page, form, and marketing automation QA testing.
- Monitor and troubleshoot website performance, user experience, platform stability, technical issues, campaign execution, and marketing automation workflows.
- Configure, execute, validate, and optimize campaigns and workflows in Salesforce Account Engagement, Pardot, and related platforms.
- Build, test, deploy, and maintain responsive marketing emails, landing pages, forms, and campaign assets.
- Configure and validate lead capture, form behavior, lead scoring, lead routing, campaign attribution, and CRM synchronization.
- Monitor website, campaign, and marketing automation performance using Google Analytics and other reporting platforms.
- Analyze visitor behavior, conversion paths, campaign engagement, user journeys, and search trends to identify opportunities.
- Collaborate with Analytics to improve event tracking, measurement strategies, reporting accuracy, and dashboards.
- Prepare recurring performance reports with business insights and recommendations.
- Identify and implement improvements through automation, standardization, AI-enabled productivity tools, process improvement, and documentation.
- Recommend enhancements to improve the scalability, effectiveness, and maturity of Ryan’s website and marketing automation capabilities.
Requirements
What you’ll need- Bachelor’s degree, B.A. or B.S., from an accredited four-year college or university required.
- Five to seven years of progressively responsible experience supporting enterprise website management, marketing automation, digital marketing technology, or related disciplines required.
- Experience working within professional services organizations, particularly Tax, Accounting, Financial Services, Legal, or Consulting, strongly preferred.
- Experience supporting enterprise, global, multilingual websites and multi-region digital marketing programs highly desirable.
- Hands-on experience administering modern headless Content Management Systems; Contentful experience strongly preferred.
- Proven experience building and managing marketing automation campaigns using Salesforce Account Engagement, Pardot, or comparable enterprise marketing automation platforms.
- Experience developing responsive marketing emails, landing pages, and forms using platforms such as Knak or similar drag-and-drop email builders.
- Working knowledge of Salesforce CRM and marketing automation integrations.
- Experience configuring and validating lead routing, lead scoring, marketing automation workflows, campaign attribution, and CRM synchronization.
- Experience with Google Analytics, digital performance reporting, and actionable performance analysis.
- Strong understanding of website governance, SEO best practices, metadata management, redirects, accessibility considerations, and digital publishing workflows.
- Experience performing website, email, landing page, form, and marketing automation quality assurance testing.
- Working knowledge of HTML; familiarity with CSS and JavaScript preferred.
- Strong analytical, troubleshooting, and problem-solving skills with the ability to translate performance data and operational issues into practical recommendations.
- Demonstrated ability to manage multiple priorities while delivering high-quality work within established deadlines.
- Self-motivated professional with a proactive approach to problem solving, documentation, and continuous improvement.
- Strong written and verbal communication skills with the ability to collaborate effectively across cross-functional teams.
- Experience working within project management platforms such as ClickUp.
- Demonstrated proficiency using AI-enabled productivity tools to improve efficiency while exercising sound professional judgment.
- Preferred: Experience administering Contentful within a headless CMS architecture; configuring Google Tag Manager; website personalization platforms such as Ninetailed; enterprise search platforms such as Algolia; composable digital experience platforms; WCAG; multilingual and global websites; Power BI, Looker Studio, or similar business intelligence platforms; API-based marketing technology integrations.
Benefits
Comp & perks- Flexible Work Environment
- Award-Winning Culture
- World-Class Benefits and Compensation
- Accelerated Career Path
- Community Outreach
- Mentorship Opportunities
- Wellness-Centric Benefits