Senior Specialist, Digital Marketing

Ryan

. Create a positive team member experience through effective collaboration, cross-training, documentation, and knowledge sharing across the global Digital Marketing team .

Posted 9/15/2026full-timeManila • PhilippinesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and marketing automation, with a strong focus on Salesforce Account Engagement and campaign operations. Proven ability to optimize email campaigns, manage data quality, and collaborate effectively across global teams.

Highest-signal resume keywords

Salesforce Account Engagement (Pardot)Email Campaign ManagementMarketing AutomationData Quality ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLEmail MarketingLanding-Page DevelopmentCampaign TrackingSegmentationLead Lifecycle ManagementQuality AssuranceAutomation RulesNurture ProgramsData Integration

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAttention to DetailProactive Self-StarterCollaboration

Tools & Technologies

SalesforceKnakGoogle AnalyticsGoogle AdsClickUpAsanaB2B Marketing AnalyticsContent Management SystemsMicrosoft WordMicrosoft Excel

Certifications & Qualifications

Salesforce Certified Marketing Cloud Account Engagement SpecialistGoogle Ads CertificationGoogle Analytics Certification

Industry Keywords

Digital MarketingMarketing TechnologyCampaign OperationsProfessional ServicesTaxAccountingFinancial Services

Tech Stack

Tools & technologies

CloudJavaScript

About the role

Key responsibilities & impact

Create a positive team member experience through effective collaboration, cross-training, documentation, and knowledge sharing across the global Digital Marketing team
Build, test, launch, and optimize email campaigns, landing pages, forms, and related digital assets
Partner with Field Marketing, Events, Marketing Performance and Technology, CRM, and external partners to translate campaign requirements into digital execution
Build, configure, test, and deploy assets and workflows within Salesforce Account Engagement and Knak
Support lead capture, qualification, routing, attribution, campaign tracking, Salesforce handoff, UTMs, custom redirects, and QA
Maintain marketing database hygiene, data quality, suppression logic, segmentation, duplicate management, acquisition data integration, and Account Engagement-Salesforce synchronization
Perform campaign QA, including links, forms, rendering, personalization, tracking, automation logic, and data flow
Monitor campaign performance and conduct post-campaign analysis to identify optimization opportunities
Maintain platform documentation, operational standards, user access, production schedules, and campaign workflows
Assist with Ryan.com updates, SEO, analytics validation, paid search, and paid social
Coordinate with colleagues across global teams and time zones
Interact with internal employees, external vendors, technology partners, developers, and clients as needed

Requirements

What you’ll need

Bachelor’s degree (B.A. or B.S.) from a four-year college or university
Four to six years of related digital marketing, marketing automation, campaign operations, or marketing technology experience required
Previous experience working within, or supporting clients in, the professional services industry, preferably Tax, Accounting, or Financial Services, would be highly beneficial
Proven hands-on experience with Salesforce Account Engagement (Pardot) and Salesforce required
Experience building and managing email campaigns, landing pages, forms, automation rules, and nurture programs
Salesforce Certified Marketing Cloud Account Engagement Specialist certification preferred
Experience with Knak or comparable email and landing-page creation platforms preferred
Strong understanding of marketing automation, lead lifecycle management, segmentation, campaign tracking, and data quality
Familiarity with Salesforce Campaigns, lead routing, attribution, and marketing-to-CRM handoff processes
Google Ads certification preferred
Google Analytics certification preferred
Proficient in HTML; familiarity with CSS and JavaScript would be beneficial
Strong technical aptitude and ability to learn and support multiple digital marketing platforms
Strong quality assurance skills and attention to detail
Demonstrated ability to manage multiple projects and complete work according to deadlines and service levels
Proactive self-starter who can work independently and collaboratively within a global team
Strong written and verbal communication skills
Experience working within project management applications such as ClickUp, Asana, or similar platforms
Advanced skills in Salesforce Account Engagement (Pardot), Salesforce, email marketing, landing-page development, marketing automation, HTML, Microsoft Word, Outlook, Excel, and PowerPoint
Experience with Knak, B2B Marketing Analytics, Google Analytics, Google Ads, paid social platforms, project management applications, and content management systems preferred
Travel requirement: less than 25%

Benefits

Comp & perks

Flexible Work Environment
Award-Winning Culture
World-Class Benefits and Compensation
Accelerated Career Path
Community Outreach
Mentorship Opportunities
Wellness-Centric Benefits
Hybrid remote working environment