User Acquisition Manager, Paid Social

Rylo

. Own user acquisition campaigns across relevant paid social channels .

Posted 11/9/2026full-timeNew York City • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing user acquisition campaigns across paid social channels, with a strong focus on analyzing performance metrics and optimizing for growth. Proficient in collaborating with cross-functional teams to enhance campaign effectiveness and user conversion.

Highest-signal resume keywords

User Acquisition Campaign ManagementAcquisition Metrics AnalysisCreative Production ManagementCross-Functional CollaborationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Social MarketingGrowth MarketingPerformance MarketingCPICACConversion RateLTVROASExperimentationCampaign Optimization

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAttention to DetailHigh OwnershipBias Toward Action

Tools & Technologies

Mobile Measurement PartnersMarketing PixelsConversion TrackingReporting ToolsCreative Testing Roadmap

Industry Keywords

User JourneyAcquisition PerformanceCreative PipelinesUser Behavior MonitoringMarket Signals

About the role

Key responsibilities & impact

Own user acquisition campaigns across relevant paid social channels
Plan, launch, monitor, and optimize campaigns with clear goals, budgets, audiences, and success metrics
Analyze acquisition performance across the funnel, including traffic, conversion, cost, activation, retention, and payback
Develop and manage a creative testing roadmap
Manage internal and external creative pipelines, including agencies and UGC creators
Partner with creative, product, and analytics stakeholders to improve campaign performance and user conversion
Translate campaign data into recommendations for what to stop, start, scale, or refine
Build reporting for acquisition performance and growth opportunities
Identify experiments to unlock efficient growth
Work with internal teams to ensure a strong user journey from first touch through activation
Maintain high standards for campaign execution, tracking accuracy, and performance discipline
Balance short-term performance improvements with long-term learning and growth infrastructure
Monitor user behavior, market signals, and channel performance

Requirements

What you’ll need

3+ years of experience managing paid social user acquisition, growth marketing, performance marketing, or closely related acquisition programs for a mobile app
Track record of driving efficient app growth while scaling spend
Strong grasp of acquisition metrics, including CPI, CAC, conversion rate, activation, retention, LTV, ROAS, and payback
Comfort owning campaigns from planning and launch through analysis and optimization
Experience managing the creative production process internally and with external vendors, including UGC creators
Familiarity with mobile measurement partners, marketing pixels, conversion tracking, and reporting
Strong analytical judgment and ability to turn data into clear, practical decisions
Experience running structured experiments across audiences, messaging, creative, or landing pages
Ability to work cross-functionally with creative, product, analytics, and other teams
Strong written and verbal communication skills
High ownership and follow-through
Bias toward action and ability to prioritize high-impact work
Attention to detail in campaign setup, tracking, reporting, and budget management

Benefits

Comp & perks

Generous stock options
Unlimited time off and sick days
Annual company get-together
Medical, Dental, and Vision plans
FSA, HSA, and Telehealth benefits
401(k) plan with company match