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RYZE

Consumer Insights Manager

RYZE

. Design and execute quantitative and qualitative consumer research studies, including surveys, focus groups, interviews, and ethnographic studies .

Posted 10/5/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in designing and executing both quantitative and qualitative consumer research studies, leveraging advanced analytics to translate data into actionable insights that inform marketing and product strategies. Proficient in managing multiple projects and collaborating with cross-functional teams to align insights with business goals.

Highest-signal resume keywords
Consumer InsightsMarket ResearchQuantitative Research MethodsQualitative Research MethodsData Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Consumer SegmentationSurvey DesignData AnalysisPredictive ModelingBrand TrackingShopper Journey AnalysisStatistical AnalysisMarket Trend AnalysisCompetitive IntelligenceActionable Insights
Soft Skills
Excellent CommunicationStorytellingPresentation SkillsProject ManagementDetail-Oriented
Tools & Technologies
SPSSQualtricsTableauExcelPower BISASRPythonSalesforceGoogle Analytics
Industry Keywords
Consumer BehaviorBrand PositioningWellness TrendsCoffee IndustryFunctional Beverages

Tech Stack

Tools & technologies
PythonTableau

About the role

Key responsibilities & impact
  • Design and execute quantitative and qualitative consumer research studies, including surveys, focus groups, interviews, and ethnographic studies
  • Own and evolve the consumer segmentation framework to identify high-value audiences and tailor messaging, creative, and channel mix
  • Leverage shopper insights tied to upcoming retail launches to inform messaging, in-store activations, and omnichannel content strategies
  • Monitor cultural trends, competitor activity, and shifts in the wellness, coffee, and functional beverage space
  • Use advanced analytics and predictive modeling with the Data team to anticipate emerging consumer behaviors
  • Translate consumer data into actionable insights and strategic recommendations for product, marketing, and sales teams
  • Manage and collaborate with external research vendors and agencies
  • Analyze market trends, customer segmentation, and competitive intelligence to inform brand and product strategy
  • Present findings and insights to cross-functional teams and senior leadership
  • Partner with data analytics and product teams to align insights with broader business goals
  • Develop dashboards, reports, and presentations to communicate insights across the organization
  • Monitor brand health and customer satisfaction metrics such as NPS and CSAT

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Psychology, Business, Statistics, or a related field (Master’s degree preferred)
  • 5+ years of experience in consumer insights, market research, or related roles
  • Strong background in both qualitative and quantitative research methods
  • Proficiency in tools such as SPSS, Qualtrics, Tableau, Excel, or similar
  • Excellent communication, storytelling, and presentation skills
  • Ability to manage multiple projects simultaneously and work cross-functionally
  • Experience with brand tracking, segmentation, and shopper journey analysis is a plus
  • Strong foundation in quantitative and qualitative research, including surveys, segmentation, focus groups, and ethnographic studies
  • Skilled in designing and analyzing research to uncover actionable consumer insights
  • Ability to turn complex data into clear, strategic recommendations
  • Proficient in Excel and familiar with tools like SPSS, SAS, R, Python
  • Strong data storytelling and visualization skills using Tableau, Power BI, or similar platforms
  • Solid understanding of marketing strategy, brand positioning, and consumer behavior
  • Excellent communicator with experience presenting to cross-functional teams and executives
  • Proven ability to manage multiple projects, timelines, and third-party research vendors
  • Experience with survey tools (e.g., Qualtrics, SurveyMonkey) and CRM/analytics platforms (e.g., Salesforce, Google Analytics)
  • Highly analytical, detail-oriented, and proactive—thrives in fast-paced, data-driven environments