Creative Strategist, Paid Media

RYZE

. Own creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats .

Posted 9/18/2026contractRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing creative strategies for paid media and digital advertising, with a strong focus on performance metrics and audience insights. Proven ability to lead creative teams and manage multi-channel campaigns effectively.

Highest-signal resume keywords

Paid Media Creative StrategyPerformance MarketingData Analysis and InsightsCreative Team LeadershipE-Commerce Platform Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Concept DevelopmentA/B TestingPerformance Metrics AnalysisCreative OptimizationKPI Reporting

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

Advertising TechnologiesPerformance ToolsDigital Retail Platforms

Industry Keywords

Paid SocialSearch-Driven MarketingE-CommerceMarket Trends AnalysisCreative Experimentation

About the role

Key responsibilities & impact

Own creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats
Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals
Analyze performance using CTR, CAC, CPA, ROAS, and campaign-level KPIs
Translate performance data into actionable insights and recommendations
Deliver regular reporting and performance updates to marketing leadership
Optimize creative assets, messaging, and formats based on performance trends and audience behavior
Lead A/B testing and structured creative experimentation programs
Identify winning creative patterns and scale high-performing concepts
Lead and manage designers and QA support teams
Set creative priorities and oversee workflows, timelines, quality, accuracy, brand consistency, and asset delivery
Collaborate with media buying, performance marketing, CRO, and analytics teams
Develop and optimize creative assets for Amazon, Target, and other digital retail platforms
Collaborate on advertorials, listicles, and content-led landing experiences to improve conversion rates and funnel efficiency
Support multi-channel campaign planning, rollout strategies, testing plans, and launches
Analyze market trends, audience insights, competitor activity, performance data, and platform data
Evaluate emerging creative formats, advertising technologies, and performance tools
Oversee creative concepts, mockups, and prototypes for paid media and e-commerce

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or related field (or equivalent experience)
3+ years of experience in paid media creative strategy, performance marketing, or digital advertising
Strong understanding of paid social, search-driven marketing, and performance creative principles
Experience interpreting performance data and translating insights into creative improvements
Demonstrated experience leading creative or design teams
Familiarity with e-commerce platforms such as Amazon, Target, and retail media networks
Experience collaborating with analytics and media buying teams

Benefits

Comp & perks

Fully remote, flexible work environment
Access to RYZE creative assets, tools, templates, and performance insights
Weekly creative and learning sessions
Access to leading AI video, image, voice, and generation platforms
Continuous learning and development, including courses, internal resources, tutorials, and ongoing experimentation with new tools and techniques
Opportunities for leadership, management, training, and specialized creative roles
High creative ownership and opportunities to experiment with new formats
Performance-based bonuses for strong-performing creatives when ads reach key performance milestones
Opportunity to work on high-impact performance creative for a fast-growing brand