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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing organic content strategies for TikTok, with a strong focus on scriptwriting, trend adaptation, and performance analysis. Capable of managing multiple accounts while aligning content with promotional goals and leveraging data to inform creative decisions.
Highest-signal resume keywords
TikTok Content StrategyScriptwriting for TikTokTrend AdaptationPerformance Data AnalysisContent Production Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ScriptwritingContent Strategy DevelopmentTrend AnalysisPerformance Data InterpretationContent Calendar Management
Soft Skills
Creative Concept DevelopmentCollaboration with CreatorsFast-Moving Adaptability
Industry Keywords
TikTok ShopAffiliate ContentBranded ContentNon-Branded ContentViral Content Creation
About the role
Key responsibilities & impact- Monitor TikTok trends, sounds, formats, and creator behaviors daily and identify opportunities to adapt them to RYZE
- Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including branded and non-branded approaches
- Write creative concepts and scripts for organic TikTok videos, including hooks, structure, narrative, and calls to action
- Write concept scripts and content briefs for TikTok Shop affiliates
- Identify winning content patterns from top-performing affiliate videos and extract transferable concepts
- Align content concepts with active promotions, product pushes, and commission windows
- Build and maintain a library of proven concepts, hooks, and scripts for affiliates
- Drive production for additional TikTok accounts by briefing creators, directing shoots, and overseeing output from concept through post
- Manage content calendars across multiple accounts
- Coordinate with editors and creators to ensure correct execution and platform-native content
- Test content angles, personas, and formats across accounts and report results
- Review organic and affiliate video performance data, identifying drivers of watch time, engagement, and click-through
- Feed performance learnings into the creative concept pipeline
- Align organic content strategy with affiliate performance goals and GMV targets
Requirements
What you’ll need- 2+ years writing or strategizing TikTok content (24 months)
- Portfolio demonstrating trend adaptation, not just content creation
- Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator
- Strong scriptwriting ability, including hooks, narrative arcs, and CTAs that feel native to TikTok
- Deep understanding of TikTok Shop content mechanics, affiliate content conversion, and selling videos
- Comfortable operating across branded and non-branded content approaches simultaneously
- Fast-moving and trend-aware; able to identify when a format is peaking or declining
- Experience briefing or directing creators, editors, or production teams
- Comfortable using performance data to inform creative decisions
