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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing high-spend Meta campaigns, including budget scaling, creative testing, and attribution analysis. Proven ability to mentor media buyers and drive performance through data-driven decision-making and collaboration with creative teams.
Highest-signal resume keywords
Meta Campaign ManagementHigh-Spend Budget ManagementCreative Testing and OptimizationAttribution Analysis with NorthbeamMentoring Media Buyers
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Meta Campaign StructureBidding StrategiesBudget ScalingIncrementality TestingMulti-Touch AttributionData AnalysisAutomation with Meta APIPerformance Metrics EvaluationCreative Brief DevelopmentLanding Page Optimization
Soft Skills
Strong Judgment with DataClear CommunicationLeadershipCollaborationMentoring
Tools & Technologies
NorthbeamMeta APIAttribution ToolsReporting ToolsCreative Testing Platforms
Industry Keywords
Paid SocialDTC BrandsSubscription BrandsPerformance MarketingCreative Optimization
About the role
Key responsibilities & impact- Own campaign structure, budgets, bidding, and pacing across a high-spend Meta account
- Scale campaigns and manage pre-launch ramp-up ahead of key moments
- Grow spend while maintaining first-time CAC and new-customer guardrails
- Run a high-velocity testing program for creative and landing pages
- Design clean tests, evaluate results using clear rules, and move winners into scale
- Partner with CRO on landing pages, listicles, advertorials, quiz funnels, and new page formats
- Turn account data into briefs and feedback for the Performance Creative team
- Drive the feedback loop between buying performance and creative output
- Run attribution using Northbeam, reconcile platform reporting, and use incrementality testing
- Build repeatable buying processes and apply automation and the Meta API to reporting, rules, and launch workflows
- Set account standards for structure, testing, and decision-making
- Mentor and develop media buyers
- Help shape paid media staffing as RYZE expands to more channels
Requirements
What you’ll need- 10+ years in paid social, with most of that time spent hands-on in Meta
- Experience managing $100K+ per day (or $36.5M+ per year) in Meta spend for a DTC or subscription brand
- Deep knowledge of Meta campaign structure, bidding, budget scaling, and creative testing at volume
- Fluency with third-party attribution tools such as Northbeam
- Experience designing and reading incrementality tests
- Track record of working closely with creative and CRO teams
- Clear understanding of how landing pages and funnels drive account performance
- Experience leading, mentoring, or setting direction for other media buyers
- Strong judgment with data and ability to explain decisions plainly to leadership and partner teams
- Meta API and automation experience
- Experience with multi-touch attribution and measurement frameworks
Benefits
Comp & perks- Competitive hourly or monthly contract compensation
- Fully remote, flexible work environment
- Opportunity to work on high-impact performance creative for a fast-growing brand
- Access to RYZE creative assets, tools, templates, and performance insights
