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Service Designer
SAF BOTAFOGO. Map end-to-end journeys and create and maintain journey maps and service blueprints for fans, official and licensed merchandise consumers, sponsors, and partners .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in service design and customer experience, with a strong focus on journey mapping, service blueprints, and user testing. Proficient in analyzing data to drive decision-making and improve fan and sponsor engagement in the sports industry.
Highest-signal resume keywords
Journey MappingService DesignCustomer ExperienceData AnalysisUser Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Service PrototypingUX ResearchChurn AnalysisLTV CalculationConversion Rate OptimizationAverage Order Value AnalysisNPS MeasurementA/B TestingDashboard ProficiencyProject Management
Soft Skills
Clear CommunicationStorytellingCustomer-Centric MindsetInfluencing SkillsAutonomy
Tools & Technologies
SpreadsheetsCRM SystemsE-Commerce PlatformsData DashboardsPrototyping Tools
Industry Keywords
Live EntertainmentEventsHospitalityTourismOmnichannel RetailB2B Account ManagementSponsorshipsSports IndustryInternational Fan EngagementSubscription Models
About the role
Key responsibilities & impact- Map end-to-end journeys and create and maintain journey maps and service blueprints for fans, official and licensed merchandise consumers, sponsors, and partners
- Conduct interviews, game-day observation, usability testing, and conversations with canceled members and sponsors
- Combine ticketing, CRM, e-commerce, and app data with qualitative research to prioritize actions
- Design solutions, prototype and run rapid pilots, measure results, and scale what works
- Identify opportunities across different areas, such as membership benefits, sponsor experiences, and cross-selling offers
- Design the partner journey, including contractual deliverables, activations, hospitality, and performance reports
- Manage the experience budget, allocating funds across research, prototypes, and pilots, and report on return to the CRO
- Foster a customer-centric culture and bring the voice of fans and sponsors into decision-making
- Work hands-on, without a direct team, influencing product managers
Requirements
What you’ll need- Bachelor's degree in Business Administration, Marketing, Communications, Production Engineering, or a related field
- Experience in service design, customer experience, UX research, or product design, working on journeys that integrate physical and digital channels
- Practical expertise in journey mapping, service blueprints, personas, service prototyping, and user testing
- Proven experience leading projects from diagnosis through implementation, with measurable business outcomes
- Knowledge of churn, LTV, conversion rate, average order value, and NPS
- Autonomy in reading and interpreting data, with proficiency in spreadsheets and dashboards
- Clear, concise communication and storytelling skills for presenting proposals to senior leadership
- Experience with subscription or recurring-revenue models
- Experience in live entertainment, events, hospitality, tourism, or omnichannel retail
- Experience with B2B clients in account management, partnerships, or sponsorships
- Knowledge of the sports industry and international fan engagement best practices
- Experience with A/B testing and controlled-group pilots
- Intermediate English proficiency
Benefits
Comp & perks- No benefits, perks, or additional compensation are explicitly stated in the posting.