Technical Marketing Lead – Growth, Lifecycle, CRO

Sage Haus

. Own the demand side of the funnel from website through lifecycle to digital products .

Posted 10/1/2026full-timeRemote • United StatesSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing the full demand funnel, optimizing landing pages, and building automations to enhance customer engagement and conversion rates. Proficient in analyzing data to inform strategic decisions and improve performance across digital products.

Highest-signal resume keywords

Demand Funnel ManagementAutomation BuildingLanding Page OptimizationData AnalysisEmail Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand Funnel ManagementLanding Page OptimizationEmail WritingData AnalysisAutomation Building

Soft Skills

PrioritizationCollaborationProblem SolvingAdaptability

Tools & Technologies

MakeZapierFlodeskKlaviyoActiveCampaign

Industry Keywords

Two-Sided MarketplaceSubscription BusinessHousehold ServicesDigital ProductsCRM Flows

About the role

Key responsibilities & impact

Own the demand side of the funnel from website through lifecycle to digital products
Audit existing lifecycle and CRM flows
Establish a reliable performance baseline
Ship fixes with the highest revenue impact
Own conversion from first site visit through booked call, attended call, deposit, and subscription
Write emails and build automations, flows, and reminder sequences
Analyze dashboards and funnel performance
Identify and fix friction in landing pages, forms, and booking flows
Brief advertising campaigns
Collaborate with the VP of Growth Marketing and leadership team
Test, learn, prioritize, and deliver iterative improvements
Help more families find Sage Haus and create clear, helpful, personal experiences

Requirements

What you’ll need

Experience owning a full demand funnel end to end
Ability to build automations and flows independently
Comfort with Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign
Ability to write emails and build reminder sequences
Experience optimizing landing pages, forms, and booking flows
Ability to analyze data, explain results, and adjust plans accordingly
Experience using AI to move faster, solve problems, and learn new skills
Ability to prioritize, test, learn, and execute quickly
Comfort connecting paid media, sales, content, and SEO
Bonus: experience in a two-sided marketplace, subscription/app business, or household services
Resume and brief cover letter required

Benefits

Comp & perks

Fully remote work environment
Flexible schedule with 30–40 hours per week
Option to start part-time and build toward full-time
Room to ramp up with an agreed ramp-up timeline
Ownership and collaboration within a supportive team