Head of B2B Marketing

Sales Leaders Group

. Take ownership of the existing operation and team during the first 90 days .

Posted 11/5/2026contractRemote • BrazilLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies, including Account-Based Marketing (ABM), content development, and performance metrics management. Proven ability to lead teams, execute marketing initiatives, and enhance brand positioning through strategic planning and continuous improvement.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)People ManagementMarketing Metrics ManagementStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based Marketing (ABM)Content DevelopmentPaid Traffic ManagementEvent PlanningPerformance Metrics TrackingSEOMarketing AutomationCommunity BuildingAudiovisual ProductionPartnership Strategies

Soft Skills

People ManagementOrganizational SkillsPrioritizationProactive CommunicationResults Accountability

Tools & Technologies

Meta AdsMarketing Automation ToolsWebinar PlatformsPodcasting ToolsEvent Management Software

Industry Keywords

Mid-MarketEnterprise AccountsBrand PositioningThought LeadershipDecision-Maker Engagement

About the role

Key responsibilities & impact

Take ownership of the existing operation and team during the first 90 days
Maintain continuity of ongoing deliverables and targets
Identify opportunities for improvement and present a 30-, 60-, and 90-day action plan
Lead the strategy, planning, and execution of marketing initiatives
Manage, develop, and monitor the performance of the internal team and vendors
Strengthen the brand’s positioning and authority through content and strategic initiatives
Develop strategies to acquire mid-market and enterprise accounts, including ABM, decision-maker relationship building, executive events, partnerships, and thought-leadership content
Work closely with the Sales team to increase the volume and quality of generated opportunities
Build campaigns and narratives targeting CEOs, founders, partners, sales directors, CMOs, and other decision-makers
Establish and track marketing metrics, such as qualified leads, opportunities generated, and ICP fit
Develop case studies and materials demonstrating impact on revenue, pipeline, and opportunity generation
Plan and execute authority-building initiatives, such as events, speaking engagements, webinars, interviews, podcasts, and partnerships
Identify opportunities for improvement, ensuring prioritization, consistency, and the continuous evolution of the operation

Requirements

What you’ll need

Previous experience in B2B marketing, preferably in mid-market and enterprise companies
Experience managing people
Hands-on experience with ABM, community, event, and/or partnership strategies
Experience leading a comprehensive marketing function spanning areas such as content, paid traffic, and audiovisual production
Experience managing metrics, planning, prioritization, and results tracking
Strong people-management, organizational, prioritization, and results-accountability skills
Hands-on profile, with a focus on consistency, execution, and continuous improvement
Strategic vision combined with the ability to turn plans into tangible deliverables
Basic knowledge of Meta Ads and paid traffic
Familiarity with content, SEO, marketing automation, communities, ABM, events, and partnerships
Clear, objective, and proactive communication
Strong sense of ownership, urgency, accountability, and commitment to delivery quality
Advanced English reading proficiency

Benefits

Comp & perks

100% remote work
Market-competitive fixed compensation
Independent contractor arrangement (PJ)