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Communications and Marketing Analyst
Samtronic Oficial. Analyze internal marketing initiatives in collaboration with HR and ESG .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing marketing initiatives, including content creation for various platforms and managing digital marketing activities. Proficient in market research, competitor analysis, and collaboration with cross-functional teams to enhance marketing effectiveness.
Highest-signal resume keywords
Marketing Initiative PlanningContent CreationMarket ResearchDigital Marketing ManagementTrade Show Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingBlog Article ProductionEmail MarketingSocial Media ManagementTechnical DocumentationMarket AnalysisPerformance Metrics MonitoringImage EditingWordPress ManagementCampaign Reporting
Certifications & Qualifications
Bachelor’s Degree in MarketingGraduate-Level Specialization in Marketing or Advertising
Industry Keywords
Healthcare SectorTrade ShowsEventsInternal CommunicationsAdvertisingPublic RelationsESG CollaborationSales Team SupportDigital MaterialsContent Marketing
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Analyze internal marketing initiatives in collaboration with HR and ESG
- Plan and execute marketing initiatives
- Plan and organize marketing content and initiatives
- Produce blog articles, social media copy, video scripts, and email marketing content
- Create scripts for email marketing campaigns
- Write copy for newspapers, internal communications, campaigns, and advertisements
- Gather technical information from the Support team to prepare catalogs, data sheets, and technical manuals
- Support market research in collaboration with Product Marketing
- Conduct market and competitor analysis
- Support the organization and monitoring of trade shows, events, and conventions in collaboration with the Sales team
- Support requests from the JOMANA Group
- Manage and update websites, particularly WordPress websites
- Edit and process images and digital and print materials
- Manage digital marketing activities and monitor campaigns and performance metrics
- Review copy and materials intended for social media, websites, and blogs
- Prepare reports and monitor completed marketing initiatives
Requirements
What you’ll need- Bachelor’s degree in Marketing, Journalism, Advertising, Public Relations, or a related field
- Graduate-level specialization in Marketing and/or Advertising is preferred
- Experience with trade shows and events in the healthcare sector is a plus
- Availability to work Monday through Friday, from 7:30 a.m. to 5:00 p.m.
- Hybrid work after the probationary period, with 3 days on-site and 2 days working from home
Benefits
Comp & perks- Transportation allowance
- Medical and dental insurance, subject to monthly payroll deductions
- Pharmacy partnership
- Meal and food allowances (Flash Benefícios)
- Mental health program
- Life insurance
- Partnerships with Cinemark, Cacau Show, and educational institutions
- Annual educational incentives program, in accordance with company policy
- TotalPass gym membership
- Birthday day off
- Hybrid work: 3 days on-site and 2 days working from home after the probationary period