Manager, Digital Analytics – Insights

Sand Cherry

. Analyze website, customer, and digital marketing data to identify trends, opportunities, and barriers affecting traffic, engagement, conversion, and lead generation .

Posted 10/14/2026contractHouston • Texas • United StatesMid-LevelSenior💰 $80 - $95 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital analytics and measurement strategies, leveraging tools like Google Analytics 4 and Power BI to drive data-informed business decisions. Proficient in analyzing customer journeys and digital marketing performance to optimize engagement and conversion.

Highest-signal resume keywords

Google Analytics 4Digital Measurement StrategyData AnalysisKPI ReportingSEO Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AnalyticsWeb AnalyticsCustomer InsightsData VisualizationA/B TestingAttributionConversion FunnelsDigital Marketing AnalyticsPerformance AnalysisEmerging AI Search Trends

Soft Skills

Analytical SkillsProblem-SolvingCommunicationProject ManagementCross-Functional Collaboration

Tools & Technologies

Power BITableauDashboardsReporting ToolsDigital Marketing Channels

Industry Keywords

Customer JourneysDigital ExperiencesTraffic SourcesEngagementLead Generation

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Analyze website, customer, and digital marketing data to identify trends, opportunities, and barriers affecting traffic, engagement, conversion, and lead generation
Translate complex data into actionable insights and recommendations informing business strategy, marketing investments, website experiences, and customer acquisition
Own the digital measurement strategy, including GA4, KPI frameworks, dashboards, reporting, data quality, and measurement governance
Analyze performance across SEO, Paid Search, Email, Social, Google Business Profile, Referral, Direct, and emerging AI-driven traffic sources
Evaluate customer journeys, attribution, conversion funnels, and digital experiences to identify friction and improvement opportunities
Monitor search trends, SEO performance, and emerging AI-powered search behavior affecting digital visibility and customer acquisition
Partner with Product, UX, Engineering, Marketing, SEO, and Paid Media teams to measure initiatives, experiments, and improvements
Own and prioritize the digital analytics backlog and foster data-driven decision-making, testing, and continuous optimization
Deliver executive-level reporting and recommendations and conduct ad hoc analyses supporting strategic and business decisions

Requirements

What you’ll need

Minimum of 5-7 years experience in digital analytics, digital marketing analytics, web analytics, customer insights, or a related field
Strong experience with Google Analytics 4, digital measurement, Power BI or Tableau dashboards, KPI reporting, and data analysis
Understanding of digital marketing channels, customer journeys, attribution, conversion funnels, and website performance
Ability to translate complex data into clear, actionable business recommendations and communicate findings to technical and executive audiences
Experience partnering cross-functionally with Marketing, Product, UX, Engineering, SEO, and other business teams
Strong analytical, problem-solving, communication, and project management skills
Experience with experimentation, A/B testing, data visualization, SEO analytics, or emerging AI search trends preferred
Ability to work independently, identify opportunities proactively, and drive initiatives from analysis through recommendation and implementation
Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, Information Systems, or a related field
Must live in the Houston area
Must be authorized to work in the United States without requiring visa sponsorship or visa transfers
No C2C arrangements

Benefits

Comp & perks

Professional career growth opportunities
Self-responsibility and autonomy in managing workloads
Opportunity to be part of a digital workforce
Recognition for contributions
If hired after the contract period, annual salary and benefits