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Product Manager
Sanford Health. Lead the ongoing analysis, planning, and management of a product line, Health Plan, or Sanford Health System service .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and strategy development within the healthcare sector, focusing on product lifecycle management, market analysis, and regulatory compliance. Proven ability to lead cross-functional teams and engage stakeholders effectively to drive product innovation and performance.
Highest-signal resume keywords
Product ManagementHealthcare MarketingRegulatory ComplianceMarket AnalysisCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Lifecycle ManagementCost-Benefit AnalysisBudget ManagementPerformance EvaluationCompetitive IntelligenceData IntegrationProduct Development StrategyInnovation IdentificationDigital EngagementSEO/SEM
Soft Skills
Stakeholder EngagementCommunicationLeadershipStrategic PlanningTeam Coordination
Tools & Technologies
Mobile ApplicationsSocial Media
Industry Keywords
HealthcareConsumer Product MarketingProduct StrategyMarket RequirementsRegulatory Requirements
About the role
Key responsibilities & impact- Lead the ongoing analysis, planning, and management of a product line, Health Plan, or Sanford Health System service
- Identify areas of product enhancement or new product development
- Interface with external customers, clients, agents, businesses, professional peers, prospects, and members to understand market requirements
- Lead the end-to-end product lifecycle from concept and feasibility through development, launch, and performance evaluation
- Collaborate with leadership, Performance Excellence, and cross-functional teams to translate market needs into actionable requirements
- Develop and manage product plans, including cost-benefit analyses, budgets, schedules, and work plans
- Coordinate and lead multidisciplinary teams to assess market opportunities, financial viability, and sales potential
- Support digital engagement and marketing outreach through mobile applications, social media, and SEO/SEM
- Lead product performance tracking, enhancement planning, and retirement strategies
- Evaluate and integrate data to inform lifecycle decisions and continuous improvement
- Develop competitive intelligence tools and identify opportunities for innovation and differentiation
- Integrate complex business cases into product portfolio strategy and recommend optimal product mix
- Lead stakeholder engagement, communication, discussions, and executive/governance reviews
- Communicate product strategy and execution status to Product Development leadership
- Ensure compliance with applicable regulations and coordinate submission, filing, and reporting requirements with regulatory and legal teams
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or related field required
- Minimum five to ten years’ of relevant experience in healthcare and/or consumer product marketing with emphasis in product management and strategy development
- Maintains ongoing competency in product management practices and regulatory requirements
- Regular attendance and active participation in strategic planning and execution are essential to the role