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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and maintaining customer audiences using digital engagement data, while executing and optimizing marketing campaigns across various channels. Proficient in analytical tools and concepts related to customer engagement, data governance, and digital marketing.
Highest-signal resume keywords
Digital MarketingCustomer EngagementSQLData AnalysisMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer SegmentationDigital TrackingCampaign ExecutionData IntegrationAnalytical Tools
Soft Skills
Analytical SkillsProblem-SolvingAttention to DetailOrganizational Skills
Tools & Technologies
SAS Customer IntelligencePower BIExcel
Industry Keywords
Data GovernancePrivacy PracticesCustomer DataAPIsCloud Technologies
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Build and maintain customer audiences and segments using customer and digital engagement data
- Configure, test, and deploy customer journeys across email, mobile, web, and other digital channels
- Support implementation of digital tracking to improve understanding of customer behavior
- Execute marketing campaigns, validate targeting and suppressions, and ensure successful campaign delivery
- Monitor campaign and journey performance
- Produce insights and recommendations for optimization
- Follow applicable security policies and processes supporting secure software development goals
- Work at the intersection of marketing, data, and technology using the SAS Customer Intelligence platform
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Analytics, Computer Science, Mathematics, Data Science, or a related discipline
- Strong interest in technology, data, and customer engagement
- Excellent analytical and problem-solving skills
- Strong attention to detail and organizational skills
- Understanding of digital marketing and customer engagement concepts
- Familiarity with SQL, Power BI, Excel, or other analytical tools
- Knowledge of customer data, segmentation, or marketing automation principles
- Understanding of website or mobile application analytics
- Exposure to cloud technologies, APIs, or data integration concepts
- Awareness of privacy, data governance, and consent management practices
- Must be legally authorized to work in the United States
- Must not require, now or in the future, sponsorship for employment visa status
Benefits
Comp & perks- Flexibility and world-class employee experience
- Inclusive, meaningful culture
- Innovative technologies and work with a recognized sports and entertainment brand
- Equal opportunity employment
