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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management and creative direction, with a strong focus on multi-channel campaign production and data-informed creative projects. Proven ability to lead high-performing teams and translate brand strategies into measurable business objectives using KPIs and OKRs.
Highest-signal resume keywords
Brand ManagementCreative DirectionMulti-Channel Campaign ProductionData-Informed Creative ProjectsTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Design SystemsRebranding ProcessesCampaign ProductionKPI TrackingOKR Implementation
Soft Skills
StorytellingMentoringCollaborationCommunicationVision
Tools & Technologies
Creative Asset Production ToolsSocial Media PlatformsFeedback Loop ToolsDesign Review Tools
Industry Keywords
Brand StrategyATL ActivationsBTL ActivationsInfluencer StrategyBrand Identity
About the role
Key responsibilities & impact- Own the creative and brand strategy end-to-end
- Bridge high-level storytelling and measurable business impact across every touchpoint
- Own production of creative assets and ensure quality, craft, and brand consistency
- Drive ATL activations across TV, radio, OOH, and print
- Drive BTL and nontraditional brand activations
- Steer social media presence and build an influencer strategy
- Shape and safeguard brand identity using research, listening, and surveys
- Build and mentor the creative team
- Establish design reviews, sprints, feedback loops, and tools for efficient output
- Partner with Growth and Product teams on acquisition, retention, and product launches
- Define and track brand awareness and consideration KPIs
- Ensure creative projects are data-informed and contribute to company OKRs
- Lead high-performing teams and collaborate with peers through structured communication and transparency
Requirements
What you’ll need- 10+ years of experience
- Proven track record in brand management or creative direction, ideally within fast-growing tech companies or top-tier creative agencies
- Deep understanding of design systems, rebranding processes, and multi-channel campaign production from social media to TV/OOH
- Hands-on leadership, including the ability to work into the details of a layout or script
- Ability to translate brand concepts into business objectives using KPIs and OKRs
- Fluent in English
- Vision, experience, and drive to shape the future of money
Benefits
Comp & perks- Significant equity participation through a competitive Stock Option Plan
- Private insurance for you and your family
- Psychological support with Serenis
- Mental health workshops
- Meal vouchers
- Relocation support if you’re moving countries
- Professional development programs
- Internal mobility
- Language courses with Preply
- Unlimited PTO
- Hybrid working policy
- Flexible working hours
- Enhanced parental leave
- Additional leave for child sickness
- Extra remote time may be requested
