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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management and creative direction, with a strong focus on multi-channel campaign production and data-informed decision-making. Proven ability to lead and mentor high-performing teams while driving brand strategy and activation.
Highest-signal resume keywords
Brand ManagementCreative DirectionMulti-Channel Campaign ProductionKPI and OKR DevelopmentTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Design SystemsRebranding ProcessesCampaign ProductionData AnalysisCreative Asset Production
Soft Skills
Hands-On LeadershipStructured CommunicationMentoring
Tools & Technologies
Social Media PlatformsFeedback ToolsDesign Review Tools
Industry Keywords
Brand StrategyATL ActivationsBTL ActivationsInfluencer StrategyCustomer Research
About the role
Key responsibilities & impact- Own the creative and brand strategy end-to-end
- Own production of creative assets and ensure quality, craft, and brand consistency
- Drive ATL activations across TV, radio, OOH, and print, as well as BTL and unconventional activations
- Steer existing and new social media channels
- Build an influencer strategy
- Shape and safeguard brand identity using research, listening, and surveys with customers and non-customers
- Build and mentor the team behind creative, brand activation, social, and insights functions
- Establish design reviews, sprints, feedback loops, and tools for efficient, high-quality output
- Partner with Growth and Product teams on acquisition, retention, and product launches
- Define and track KPIs for brand awareness and consideration
- Ensure creative projects are data-informed and contribute to company OKRs
- Lead and mentor high-performing teams and collaborate with peers through structured communication and transparency
Requirements
What you’ll need- 10+ years of experience in brand management or creative direction, ideally within fast-growing tech companies or top-tier creative agencies
- Deep understanding of design systems, rebranding processes, and multi-channel campaign production from social media to TV/OOH
- Hands-on leadership ability, including detailed review of layouts or scripts
- Ability to translate brand concepts into business objectives using KPIs and OKRs
- Fluent in English
- Willingness to relocate to the Milan office
- Willingness to work in the office three days per week (Tuesday and Thursday plus one day of choice)
Benefits
Comp & perks- Significant equity participation through a competitive Stock Option Plan
- Private insurance for you and your family
- Psychological support with Serenis
- Mental health workshops
- Meal vouchers
- Relocation support if you’re moving countries
- Professional development programs
- Internal mobility
- Language courses with Preply
- Unlimited PTO
- Hybrid working policy
- Flexible working hours
- Enhanced parental leave
- Additional leave for child sickness
