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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management and creative direction, with a strong focus on multi-channel campaign production and data-informed creative projects. Proven ability to lead high-performing teams and translate brand concepts into measurable business objectives using KPIs and OKRs.
Highest-signal resume keywords
Brand ManagementCreative DirectionMulti-Channel Campaign ProductionData-Informed Creative ProjectsTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Design SystemsRebranding ProcessesCampaign ProductionKPI TrackingOKR Implementation
Soft Skills
Hands-On LeadershipStructured CommunicationMentoring
Tools & Technologies
Creative Asset Production ToolsFeedback Loop Tools
Industry Keywords
Brand StrategyATL CampaignsBTL ActivationsSocial Media StrategyInfluencer Strategy
About the role
Key responsibilities & impact- Own the creative and brand strategy end-to-end
- Produce creative assets while maintaining high quality, craft, and brand consistency
- Drive ATL campaigns across TV, radio, OOH, and print
- Drive BTL and unconventional brand activations
- Steer social media presence and build an influencer strategy
- Shape and safeguard brand identity using research, listening, and customer/non-customer surveys
- Build and mentor the creative team
- Establish design reviews, sprints, feedback loops, and tools for efficient output
- Partner with Growth and Product teams on acquisition, retention, and product launches
- Define and track brand awareness and consideration KPIs
- Ensure creative projects are data-informed and contribute to company OKRs
- Lead high-performing teams and collaborate with peers through structured communication and transparency
Requirements
What you’ll need- 10+ years of experience in brand management or creative direction, ideally within fast-growing tech companies or top-tier creative agencies
- Deep understanding of design systems, rebranding processes, and multi-channel campaign production from social media to TV/OOH
- Hands-on leadership approach, including ability to work on layout or script details
- Ability to translate brand concepts into business objectives using KPIs and OKRs
- Fluent in English
- Willingness and ability to relocate to the Milan office
- Willingness to work in the office three days per week: Tuesday, Thursday, and one additional day of choice
Benefits
Comp & perks- Significant equity participation through a competitive Stock Option Plan
- Private insurance for you and your family
- Psychological support with Serenis
- Mental health workshops
- Meal vouchers
- Relocation support if you’re moving countries
- Professional development programs
- Internal mobility
- Language courses with Preply
- Unlimited PTO
- Hybrid working policy
- Flexible working hours
- Enhanced parental leave
- Additional leave for child sickness
