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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and business development, particularly within the higher education sector, with a strong focus on lead generation, pipeline management, and effective communication with executive-level decision-makers. Proven ability to utilize sales software and strategies to achieve performance benchmarks and drive conversions.
Highest-signal resume keywords
B2B Sales ExperienceLead GenerationHubSpot ProficiencyEdTech Sales KnowledgeCold Calling Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SalesBusiness DevelopmentOutbound Appointment SettingSales Pipeline ManagementLead Generation TechniquesSales Software UtilizationKPI ManagementCold CallingEmail CampaignsGo-To-Market Strategy
Soft Skills
Exceptional Verbal CommunicationWritten CommunicationResilienceSelf-MotivationGoal Orientation
Tools & Technologies
HubSpotSales Software
Industry Keywords
Higher EducationB2B SolutionsEdTechExecutive NetworkingComplex Organizational Hierarchies
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Conduct targeted outbound B2B outreach to higher education leaders, including Deans, Directors, and VPs of Admissions
- Pitch the platform’s value proposition to qualify prospects and secure high-value B2B sales appointments
- Build and manage a strong B2B sales pipeline through targeted calling, tailored email campaigns, and executive networking
- Articulate complex AI-driven solutions clearly, professionally, and persuasively to university decision-makers
- Take ownership of KPIs, focusing on booked meetings and converted sales opportunities
- Execute cold calls to high-profile B2B contacts at targeted universities
- Follow up via phone and email to maximize conversions, build pipeline, and hit weekly performance benchmarks
- Utilize B2B sales software for phone/email sequences and maintain accurate, up-to-date records in HubSpot
- Strategize and refine the Go-To-Market approach with business representatives and the CEO during bi-weekly strategic meetings
Requirements
What you’ll need- Minimum 3+ years of proven track record in B2B sales, business development, or outbound appointment setting
- 1 to 3+ years of proven B2B sales, business development, or outbound appointment setting experience
- EdTech or selling B2B solutions directly to universities is a huge plus
- Exceptional, native-level English accent with top-notch verbal and written delivery suited for executive-level B2B conversations
- Strong B2B lead generation capabilities
- Resilient mindset and ability to handle rejection gracefully
- Self-motivated, goal-oriented, and driven with a high degree of personal accountability
- Desire to learn
- Comfortable working remotely with a flexible schedule
- Ability to manage priorities and navigate complex organizational hierarchies
- Highly driven, proactive, and energetic, with a strong sense of personal accountability and ownership
- Ability to handle objections, build immediate rapport with senior leaders, and navigate complex organizational decision hierarchies in B2B transactions
- Strong pipeline built and maintained independently
Benefits
Comp & perks- Competitive market-aligned base salary with performance-based bonuses and commission incentives
- Comprehensive health insurance coverage
- Internet and utility allowances to support a high-performing remote setup
- Annual performance reviews and salary increments
- Continuous professional development and career advancement opportunities within a rapidly expanding corporate service provider
- Collaborative, high-energy, and ownership-driven work culture
