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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates native or near-native fluency in English and Spanish, with a strong focus on B2B sales strategies and lead generation in the EdTech sector. Proven ability to articulate complex AI-driven solutions and manage a sales pipeline effectively while meeting performance benchmarks.
Highest-signal resume keywords
B2B Sales ExperienceFluent in English and SpanishLead Generation CapabilitiesEdTech Industry KnowledgeKPI Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SalesOutbound Appointment SettingLead GenerationSales Pipeline ManagementCold CallingAI-Driven SolutionsSales Software ProficiencyEmail CampaignsPerformance BenchmarkingComplex Organizational Navigation
Soft Skills
Self-MotivatedGoal-OrientedResilienceRelationship BuildingAccountability
Tools & Technologies
HubSpotB2B Sales Software
Industry Keywords
Higher EducationB2B SolutionsEdTechCultural ResonanceDecision-Makers
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Conduct targeted outbound B2B outreach in English and Spanish/Target Language to higher education leaders
- Pitch the platform’s value proposition fluently in both languages to qualify prospects and secure B2B sales appointments
- Build and manage a B2B sales pipeline through targeted calling, tailored bilingual email campaigns, and executive networking
- Articulate complex AI-driven solutions clearly and persuasively to university decision-makers
- Own KPIs focused on booked meetings and converted sales opportunities
- Execute cold calls to Directors, VPs of Admissions, and Deans at targeted international universities
- Follow up by phone and email to maximize conversions and meet weekly performance benchmarks
- Use B2B sales software for phone/email sequences and maintain accurate records in HubSpot
- Refine the Go-To-Market approach for diverse regional markets with business representatives and the CEO during bi-weekly strategic meetings
- Deliver culturally resonant AI-driven B2B solution pitches to academic decision-makers
Requirements
What you’ll need- Native or near-native professional fluency (verbal and written) in both English and Spanish/Target Language, with an executive-level vocabulary suited for senior decision-makers
- Minimum 3+ years of proven experience in B2B sales, business development, or outbound appointment setting
- EdTech or selling B2B solutions directly to universities is a huge plus
- Strong B2B lead generation capabilities and resilience when handling rejection
- Self-motivated, goal-oriented, driven, and highly accountable
- Comfortable working remotely with a flexible schedule
- Ability to manage priorities and navigate complex organizational hierarchies across different regions
- Ability to handle objections, build immediate rapport with senior leaders, and navigate complex organizational decision hierarchies in B2B transactions
Benefits
Comp & perks- Competitive market-aligned base salary
- Performance-based bonuses and commission incentives
- Internet and utility allowances to support a high-performing remote setup
- Annual performance reviews and salary increments
- Continuous professional development and career advancement opportunities
- Collaborative, high-energy, and ownership-driven work culture