Head of Marketing

Savvy Talent

. Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline .

Posted 11/5/2026full-timeRemote • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for PLG and enterprise sales, with a strong focus on pipeline generation and team leadership. Proficient in leveraging AI tools for marketing automation, copywriting, and campaign management to drive measurable results.

Highest-signal resume keywords

Marketing Strategy DevelopmentTeam Leadership and MentoringCopywriting and StorytellingAI Tools and Workflow OptimizationPipeline Generation for Enterprise Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCopywritingCampaign ManagementLead GenerationContent CreationEmail MarketingPaid MediaSocial Media MarketingPositioningData Analysis

Soft Skills

ResourcefulnessData-Driven Decision MakingCommunicationCollaborationCreativity

Tools & Technologies

AI ToolsMarketing AutomationLinkedInGo-To-Market StackEmail Marketing Platforms

Industry Keywords

SaaSMarketplaceConsumer TechCreator EconomyTwo-Sided MarketplacesStartup MarketingGrowth MarketingEnterprise MarketingPositioningSEO

About the role

Key responsibilities & impact

Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline
Lead and develop a small team across paid media, product marketing, and social media; set goals, build systems, and manage day-to-day execution
Keep every channel true to the brand positioning across social, paid media, product marketing, and the website
Manage external agencies for positioning, PR, and content; set strategy, review work, and approve AEO, GEO, and blog content
Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified pipeline
Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media
Plan and lead campaigns, webinars, and content-led lead generation; own the marketing calendar and LinkedIn go-to-market
Build and systematize an email marketing motion using AI tooling and automation
Execute hands-on copywriting, branding, storytelling, and messaging
Track initiatives, report performance, and communicate results and impact

Requirements

What you’ll need

4 to 7 years of marketing or growth experience at a SaaS, marketplace, or consumer tech company
A key role on the marketing or growth team of a fast-growing startup or scale-up, ideally one between $10M and $100M in revenue, with results you can clearly point to
Experience leading or mentoring others (direct reports, freelancers, or agencies) and readiness to manage a small team
Hands-on skill in copywriting, offers, positioning, and storytelling, with examples of campaigns you built and launched yourself
A deep, current understanding of the creator economy, social platforms, and how attention works on modern channels
Experience with PLG or self-serve acquisition, and interest in learning enterprise marketing
A strong interest in AI tools and workflow optimization, with real examples of how you use them
Resourceful and data-driven: you can show the results of each initiative you ran
Experience with two-sided marketplaces (preferred)
Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit (preferred)
Experience managing agencies for positioning, PR, SEO, AEO, or GEO (preferred)
Hands-on experience with a modern go-to-market stack (preferred)
Experience running LinkedIn offers and gated content for enterprise pipeline (preferred)

Benefits

Comp & perks

Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises
Paid Time Off: 3 weeks of vacation annually
Paid Holidays
Paid Sick Leave