Head of Marketing

Savvy Talent

. Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline .

Posted 11/5/2026full-timeRemote • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for B2B SaaS, with a strong focus on pipeline generation through innovative campaigns and effective team leadership. Proficient in leveraging AI tools for marketing automation and optimization while maintaining brand consistency across various channels.

Highest-signal resume keywords

B2B SaaS Marketing ExperiencePeople Management ExperienceCopywriting and Storytelling SkillsAI Tooling and Workflow OptimizationEnterprise Marketing Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign PlanningCopywritingBrand PositioningLead GenerationEmail MarketingContent CreationPerformance TrackingGated Content CampaignsSocial Media Marketing

Soft Skills

ResourcefulnessResults-Driven MindsetTeam LeadershipCommunication SkillsCollaboration

Tools & Technologies

AI ToolsMarketing AutomationLinkedInPaid Media PlatformsModern Go-To-Market Stack

Industry Keywords

PLGEnterprise SalesCreator EconomyTwo-Sided MarketplacesVenture-Backed Startup

About the role

Key responsibilities & impact

Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline
Lead and develop a small team across paid media, product marketing, and social media; set goals, build systems, and manage day-to-day execution
Maintain brand positioning consistency across social, paid media, product marketing, and the website
Manage external agencies for positioning, PR, and content; set strategy, review work, and approve AEO, GEO, and blog content
Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified sales pipeline
Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media
Plan and lead campaigns, webinars, and content-led lead generation; own the marketing calendar and LinkedIn go-to-market
Build and systematize email marketing using AI tooling and automation
Execute hands-on copywriting, branding, storytelling, and messaging
Track initiatives, report performance, and communicate results and impact
Report directly to the CEO and manage agencies supporting the marketing function

Requirements

What you’ll need

9+ years of marketing experience, including B2B SaaS
A key, attributable role in a marketing org during a $10M to $100M scale-up
Experience marketing for both enterprise and PLG or self-serve motions
Proven people management experience with a player-coach style, ideally having led multiple marketing functions at once
Hands-on skill in copywriting, offers, positioning, and storytelling; you do the work, not just brief it out
Demonstrated familiarity with the creator economy and creator marketing, and a deep understanding of how attention works on modern social platforms
A strong affinity for AI tooling and workflow optimization, with real-world examples
Resourceful and results-driven: you get results without a blank check and can say what every initiative returned
Experience with two-sided marketplaces (preferred)
Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit (preferred)
Experience managing agencies for positioning, PR, SEO, AEO, or GEO (preferred)
Hands-on experience with a modern go-to-market stack (preferred)
Experience running LinkedIn offers and gated content for enterprise pipeline (preferred)

Benefits

Comp & perks

Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises
Paid Time Off: 3 weeks of vacation annually
Paid Holidays
Paid Sick Leave