Performance Marketing Manager

Savvy Talent

. Own paid acquisition performance by managing, optimizing, and scaling campaigns across Google Ads and Meta Ads, while exploring LinkedIn and other potential acquisition channels.

Posted 11/12/2026full-timeVancouver • CanadaMid-LevelSenior💰 CA$100,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid acquisition campaigns across platforms like Google Ads and Meta Ads, with a strong focus on conversion rate optimization and performance tracking. Proficient in leveraging AI tools to enhance marketing efficiency and drive growth initiatives.

Highest-signal resume keywords

Performance MarketingGoogle Ads ManagementMeta Ads OptimizationConversion Rate OptimizationCustomer Acquisition Cost (CAC)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience TargetingBidding StrategiesKeyword SelectionPerformance TrackingLanding Page OptimizationData AnalysisMarketing ROIExperimentationScaling Acquisition Programs

Soft Skills

Analytical SkillsProblem-SolvingIndependent ExecutionCollaboration

Tools & Technologies

AI ToolsMarketing Analytics ToolsAttribution ToolsReporting Tools

Industry Keywords

B2B SaaSProduct-Led GrowthOnline MarketplaceSelf-Serve UsersInfluencer MarketingCreator Economy

About the role

Key responsibilities & impact

Own paid acquisition performance by managing, optimizing, and scaling campaigns across Google Ads and Meta Ads, while exploring LinkedIn and other potential acquisition channels.
Increase monthly brand signups while maintaining efficient customer acquisition costs.
Identify opportunities to increase advertising spend on successful campaigns without sacrificing performance or profitability.
Manage campaign setup, audience targeting, bidding strategies, keyword selection, retargeting, and performance tracking.
Create, test, and improve landing pages, messaging, and calls to action to improve conversion rates.
Continuously test advertising channels, creatives, audiences, and acquisition approaches.
Track signups, CAC, CAC payback, conversion rates, and revenue contribution.
Collaborate with Growth, Product Marketing, and external partners to improve acquisition performance.
Use AI to accelerate campaign development, analysis, experimentation, and marketing workflows.
Work closely with senior growth leadership as an individual contributor and contribute to broader growth initiatives.

Requirements

What you’ll need

Approximately 5+ years of experience in performance marketing, growth marketing, or paid acquisition.
Proven hands-on experience managing and optimizing paid advertising campaigns, particularly Google Ads and Meta Ads.
Demonstrated success scaling paid acquisition programs while maintaining or improving acquisition efficiency.
Experience managing five-figure monthly advertising budgets.
Strong understanding of CAC, LTV, CAC payback, conversion rates, and marketing ROI.
Experience developing and optimizing campaign structures, targeting strategies, bidding, and performance tracking.
Experience improving landing page performance through conversion rate optimization and experimentation.
Strong analytical and problem-solving skills, with the ability to translate marketing data into actionable decisions.
Comfortable working independently and executing campaigns directly rather than solely managing teams or agencies.
Practical interest in using AI tools to improve marketing efficiency and results.
Ability to work from the Vancouver office three days per week.
Preferred: Experience at a startup, B2B SaaS company, product-led growth business, or online marketplace.
Preferred: Experience building a paid acquisition program from scratch or significantly scaling an existing program.
Preferred: Experience acquiring self-serve users or customers for a digital product.
Preferred: Experience with LinkedIn Ads or other emerging paid acquisition channels.
Preferred: Familiarity with SEO, lifecycle marketing, content marketing, or marketing operations.
Preferred: Experience with marketing analytics, attribution, and reporting tools.
Preferred: Experience managing agencies or freelancers.
Preferred: Familiarity with influencer marketing or the creator economy.

Benefits

Comp & perks

Competitive Pay: $100,000 - $140,000 CAD
Annual Reviews: yearly performance and compensation reviews with opportunities for raises.
Paid Time Off: 3 weeks of vacation to recharge.
Paid Holidays: observe statutory holidays with pay.
Paid Sick Leave: take care of yourself when you need it.
Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.
Growth Potential: opportunity for career progression and financial growth.