Marketing Specialist

Sawtooth Software

. Build and send email campaigns, newsletters, and event invitations in HubSpot .

Posted 10/30/2026full-timeProvo • Utah • United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing email campaigns, content creation, and marketing analytics while effectively collaborating across teams. Proficient in utilizing marketing automation tools and maintaining a results-driven approach to marketing strategies.

Highest-signal resume keywords

Email Campaign ManagementHubSpot ProficiencyContent Writing and EditingMarketing AnalyticsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Campaign ManagementContent WritingSEO PracticesData AnalysisMarketing AutomationWebinar CoordinationLead GenerationLanding Page CreationMarket ResearchDesign Tools

Soft Skills

Strong Writing SkillsClear CommunicationSelf-MotivatedCurious LearnerTime Management

Tools & Technologies

HubSpotAI ToolsCanvaFigmaAdobeWordPress

Industry Keywords

B2B MarketingSoftware MarketingCampaign MetricsCustomer FeedbackCompetitive Analysis

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build and send email campaigns, newsletters, and event invitations in HubSpot
Manage lists, segments, and simple automated sequences
Track opens, clicks, and conversions, and report on campaign performance
Write and edit content for the website, blog, LinkedIn, and email with research experts
Use AI tools to work faster while maintaining quality
Coordinate webinars, free trainings, and industry conference sponsorships
Handle tradeshow and industry event promotion, logistics, and follow-up to generate and track leads and conversions
Keep the website current, build landing pages, and apply basic SEO practices
Help plan and run launches for new Lighthouse Studio and Discover features
Create and update sales materials including one-pagers, case studies, slide decks, and demo leave-behinds
Gather customer feedback and competitive information and share findings with sales and product
Maintain a marketing results dashboard and track spend against budget
Own projects from start to finish and help shape the annual marketing plan
Collaborate with the Chief Growth Officer and teams across the organization

Requirements

What you’ll need

Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
Strong writing skills
Self-motivated, with the discipline to manage own time and juggle several projects at once
Comfortable with numbers, campaign metrics, spreadsheets, and drawing conclusions from data
Clear communicator who works well with sales, product, and technical experts
Curious and quick to learn, including on technical subjects
Preferred: 1 to 3 years of marketing experience; internships, agency work, freelance projects, and student roles count
Preferred: Experience with HubSpot or a similar marketing automation platform
Preferred: Experience using AI tools to make marketing work more efficient
Preferred: Experience with design tools such as Canva, Figma, or Adobe
Preferred: Experience with a website CMS such as WordPress
Preferred: Exposure to B2B or software marketing
Preferred: Interest in market research, statistics, or survey design
Preferred: Familiarity with conjoint analysis or MaxDiff is a plus

Benefits

Comp & perks

Great work-life balance with a 40-hour workweek
Hybrid work from home and our Provo office
Paid time off that increases based on tenure
Eight paid holidays per year and one floating holiday
Company-paid health insurance covering 100% of premiums for the employee and family on the chosen plan
Generous annual Health Savings Account contributions: currently $2,700 for individuals and $5,400 for families
Employer contribution up to 15% of annual compensation to a SEP account, with immediate vesting and no match requirements, based on company profitability
Continued learning and training opportunities