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scandiweb

Growth & Lifecycle Marketing Specialist

scandiweb

. Build and manage customer journeys from welcome series to win-back campaigns across Email, SMS, and other channels .

Posted 10/26/2026full-timeRemote • United StatesMid-LevelSenior💰 €1,300 - €1,600 per monthWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing and digital acquisition strategies to drive customer retention and lifetime value in eCommerce. Proficient in utilizing modern marketing tools and analytics to optimize campaigns and enhance customer engagement.

Highest-signal resume keywords
Lifecycle MarketingCustomer Lifetime Value (LTV)Google Analytics (GA4)KlaviyoA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital Acquisition StrategiesData IntegrationsDynamic PersonalizationEmail Campaign ManagementRetention Metrics Tracking
Soft Skills
Client-Facing CommunicationCollaborationFeedback and Guidance
Tools & Technologies
Meta Ads ManagerMailchimpBloomreachCustomer.ioData Visualization Tools
Industry Keywords
ECommerceCustomer JourneysOnline Shopping TrendsAI ToolsPrivacy Rules

About the role

Key responsibilities & impact
  • Build and manage customer journeys from welcome series to win-back campaigns across Email, SMS, and other channels
  • Use customer purchase habits and site activity to send automated, personalized messages
  • Test offers, designs, messaging, and channels to improve marketing performance
  • Run paid ads on Google and Meta to convert ad clicks into paying, repeat customers
  • Track customer value and retention metrics and share actionable next steps with clients and leads
  • Review client email platforms and tech tools, handle system setups, ensure inbox delivery, and fix technical issues
  • Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and feedback
  • Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics

Requirements

What you’ll need
  • Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce
  • Understanding of modern lifecycle tools such as Klaviyo, Bloomreach, Customer.io, and Mailchimp
  • Experience managing complex data integrations, dynamic personalization, and deliverability health
  • Hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools
  • Proven experience running and scaling A/B tests across emails, landing pages, and ads
  • Ability to turn high-level business goals into actionable lifecycle roadmaps without step-by-step guidance
  • Excellent client-facing and communication skills in English
  • Experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams
  • Experience with AI tools is a plus, especially Claude
  • Mindset of learning, drive, and honesty

Benefits

Comp & perks
  • Opportunity to gain stock options within the company
  • Support for hardware upgrades
  • Core health insurance coverage
  • Sports bonuses
  • A diverse multinational team of experts to learn from
  • Legendary online and onsite events to celebrate our success together