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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing SEO strategies, managing digital marketing campaigns, and producing engaging content across various platforms. Proficient in analyzing performance data and optimizing paid advertising efforts to drive brand awareness and engagement.
Highest-signal resume keywords
SEO Strategy DevelopmentDigital Marketing Campaign ManagementPaid Traffic Campaign ManagementContent Creation and OptimizationGoogle Analytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEODigital WritingCopywritingKPI MonitoringMarketing StrategiesContent ProductionPerformance AnalysisPaid Advertising ManagementB2B MarketingB2G Marketing
Soft Skills
CollaborationEngagementStrategic PlanningAudience ModerationStorytelling
Tools & Technologies
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsWordPressCanvaPhotoshopIllustratorRD Station MarketingOnline Event Platforms
Industry Keywords
Digital MarketingBrand AwarenessContent CalendarMedia MonitoringPublic Relations
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop and implement on-page, off-page, and technical SEO strategies
- Produce digital content for blogs, social media, emails, videos, infographics, and sales materials
- Manage social media channels, create content calendars, moderate, engage with the audience, and identify engagement opportunities
- Plan brand awareness campaigns and ensure consistency in the brand’s tone of voice
- Plan, execute, and monitor end-to-end digital marketing campaigns
- Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising platforms, optimizing performance and ROI while monitoring budgets
- Support strategies for promoting articles and media mentions secured through public relations efforts
- Develop media content in collaboration with the PR team and conduct strategic media monitoring
- Analyze performance data using Google Analytics, Search Console, and social media platforms
- Generate actionable insights and detailed reports
- Prepare and update tracking spreadsheets and monitor initiatives
- Organize, standardize, and manage documents, files, and directories for the digital marketing team
- Participate in digital marketing strategic planning
- Collaborate with sales, product, and design teams to integrate initiatives and maintain message consistency
Requirements
What you’ll need- Bachelor’s degree in Marketing
- 2 to 5 years of professional experience
- Previous experience or a strong understanding of marketing strategies for B2B and B2G markets
- Practical, solid knowledge of SEO
- Experience managing paid traffic campaigns (SEM, Social Ads)
- KPI and metrics monitoring
- Digital writing and storytelling skills, with a focus on optimized copywriting
- Knowledge of Google Workspace tools
- Proficiency with marketing automation platforms (RD Station Marketing or similar)
- Proficiency with WordPress
- Knowledge of Canva, Photoshop, and Illustrator
- Knowledge of online event platforms (Zoom, YouTube, Teams, etc.)
- Practical knowledge of AI tools, particularly Gemini and Claude
- Technical English
Benefits
Comp & perks- Health insurance
- Dental insurance
- Home office allowance
- Profit-sharing program
- Life insurance
- Meal voucher
- Transportation allowance
- Birthday Day Off
- Short Friday
- Wellhub (formerly Gympass)
- Food allowance