Retail Media Analyst

Score Group Brasil

. Design strategies, operate, and manage performance campaigns focused on the Retail Media market .

Posted 9/18/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing performance campaigns across retail media platforms, with a strong analytical ability to interpret shopper behavior data and guide strategic recommendations. Proficient in collaborating with multidisciplinary teams to ensure alignment between strategy and execution while managing multiple projects and deadlines.

Highest-signal resume keywords

Retail Media Campaign ManagementAmazon Ads ExperienceGoogle Ads ProficiencyAnalytical Tools ExpertiseProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationData AnalysisPerformance Metrics MonitoringCRM Data IntegrationMicrosoft Office SuiteGoogle WorkspaceExcel ProficiencyTraditional Media ManagementStrategic PlanningContent Strategy

Soft Skills

Strong Communication SkillsOrganizational SkillsConsultative ProfilePriority ManagementCollaborative Mindset

Tools & Technologies

Amazon AdsMercado LivreVTEX AdsImpulsoIFoodPague Menos AdsPanvel AdsGoogle AdsMeta Ads

Industry Keywords

Retail MediaShopper Behavior AnalysisPerformance CampaignsBrand BuildingCultural Awareness

About the role

Key responsibilities & impact

Design strategies, operate, and manage performance campaigns focused on the Retail Media market
Lead execution and optimize strategies across retail channels and partners, including Amazon Ads, Mercado Livre, VTEX Ads, Impulso, iFood, Pague Menos Ads, and Panvel Ads
Prepare advanced reports and integrate CRM data for in-depth analysis of the conversion funnel and shopper behavior
Ensure alignment between strategy, creative execution, and business objectives
Partner with planning, creative, account management, and media teams to integrate strategy, content, and performance
Participate in strategic presentations for leadership and other company departments
Ensure quality, consistency, and adherence to deadlines

Requirements

What you’ll need

Solid, hands-on experience operating campaigns on retail platforms, including Amazon Ads, Mercado Ads/Mercado Livre, VTEX Ads, Impulso, iFood, Pague Menos Ads, and Panvel Ads
Experience managing traditional media, including operating Google Ads and Meta Ads
Strong command of analytics tools and the Microsoft Office suite, including Google Workspace and Excel
Analytical, shopper-focused mindset and advanced ability to interpret purchase behavior data to guide and optimize campaigns
Analytical profile with the ability to monitor metrics and propose improvements
Experience managing projects, timelines, and multiple concurrent demands
Strong verbal and written communication, organizational skills, and the ability to work with multidisciplinary teams
Organized, consultative profile with strong priority-management skills
Ability to present ideas and defend strategic recommendations is a plus
Strategic vision combined with strong execution is a plus
Interest in content and understanding of business, performance, and brand building are a plus
Strategic perspective, broad cultural awareness, curiosity, and sensitivity to understand brands, audiences, and contexts are a plus
Ability to work in dynamic and collaborative environments is a plus