Senior Strategic Planning Analyst – Brand Experience

Score Group Brasil

. Conducts market research by designing, managing, analyzing, and reporting on studies objectively .

Posted 11/4/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in market research, data analysis, and strategic project management, with a strong focus on consumer behavior and brand experience activation. Proficient in developing persuasive presentations and communication plans that drive brand activations and enhance shopper experiences.

Highest-signal resume keywords

Market ResearchData AnalysisBrand Experience ActivationProject ManagementConsumer Behavior

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMarket ResearchProject ManagementBrand Experience ActivationConsumer Behavior Analysis

Soft Skills

Highly OrganizedAbility to Work with Diverse TeamsStrong Analytical Skills

Tools & Technologies

Microsoft Office Suite

Industry Keywords

Trade MarketingPoint-of-Sale MaterialsShopper ExperienceConsumer JourneysStrategic Thinking

About the role

Key responsibilities & impact

Conducts market research by designing, managing, analyzing, and reporting on studies objectively
Analyzes data to ensure its relevance to decision-making, including testing, sales data, trends, and demographics
Creates and develops research questionnaires to gain deeper insights into purchasing and consumption dynamics
Investigates how consumers and brands perceive reality, using information from multiple sources to guide decisions
Conducts in-depth analyses of consumer and brand behavior
Creates customer journeys and communication plans for event participation and brand activations
Establishes correlations and provides diagnoses for different approaches
Develops strategic papers summarizing the strategic thinking and detailing the tactical actions
Leads projects internally to ensure cross-functional integration
Champions strategic thinking and guides the creative team in developing ideas
Monitors project performance, analyzes results, proposes improvements, and develops monthly or ad hoc reports
Presents projects internally and to clients, maintaining daily contact with Mondelez Brazil and exchanging information with the shopper team
Prepares project presentations, developing a persuasive and strategic flow, including internal presentations, approvals, and One-Pagers

Requirements

What you’ll need

Bachelor's degree in Advertising, Communications, or a related field
Postgraduate degree in a relevant area is preferred
Computer skills: Microsoft Office Suite
Languages: English and/or Spanish preferred
Prior experience developing Brand Experience activation projects
Knowledge of all stages involved in executing projects at the point of sale and across consumer journeys
Knowledge of trade marketing, point-of-sale materials, and shopper experience preferred
Strong analytical skills, with the ability to build fact-based storytelling grounded in data, market trends, and consumer behavior
Highly organized, with the ability to manage multiple projects simultaneously while meeting deadlines, deliverables, and execution-quality standards
Ability to work with diverse teams, including creative, production, operations, event production, and business teams

Benefits

Comp & perks

Position also open to candidates with disabilities
Hybrid work