Paid Media Manager

Scorpion Enterprises LLC

. Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization .

Posted 11/11/2026full-timeUnited StatesMid-LevelSenior💰 $110,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Paid Search and Google Demand Gen campaigns, with a strong focus on performance metrics such as MQLs, ROI, and revenue generation. Proficient in collaborating with cross-functional teams and managing substantial paid media budgets across various digital platforms.

Highest-signal resume keywords

Paid Media ManagementGoogle Ads CampaignsB2B Paid Search StrategyGA4 ProficiencyPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StructureBidding StrategiesTargeting OptimizationBudget AllocationLead GenerationPerformance MeasurementData AnalysisEmerging Advertising OpportunitiesCreative TestingChannel Mix Optimization

Soft Skills

CommunicationCollaborationRelationship ManagementActionable RecommendationsQuality Assurance

Tools & Technologies

Google Demand GenGoogle Tag ManagerAdvertising-Platform Reporting ToolsLinkedIn AdsMeta AdsTikTok AdsDisplay AdvertisingCTV Advertising

Industry Keywords

Digital AdvertisingB2B MarketingPaid Media Budget ManagementMarketing LeadershipCross-Functional Partnerships

About the role

Key responsibilities & impact

Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization
Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels
Allocate and manage a substantial, multi-vertical paid media budget
Monitor campaign performance and test creative, audiences, targeting, bidding strategies, and channel mix
Measure performance against MQLs, opportunities, pipeline influenced, revenue, and ROI
Build reporting and communicate performance, insights, and recommendations to marketing leadership and cross-functional partners
Evaluate and pilot emerging advertising opportunities, including AI-driven channels
Manage relationships with advertising platforms, agencies, and other paid media partners
Partner with Demand Generation, Product Marketing, Vertical Marketing, ABM, SEO, and Marketing Operations teams
Provide direction and quality assurance for campaign builds, trafficking, tracking, and execution support
Report to the Senior Director of Demand Generation

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience
5+ years of experience in paid media or digital advertising
Significant hands-on experience managing B2B Paid Search
Experience managing Google Ads and Google Demand Gen campaigns at scale
Experience managing paid campaigns across LinkedIn, Meta, TikTok, Display, and CTV
Experience managing substantial paid media budgets with accountability for performance and ROI
Experience working with advertising platform representatives, agencies, or other external partners
Deep knowledge of Paid Search strategy, including campaign structure, bidding, targeting, optimization, and budget allocation
Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools
Strong understanding of B2B buying cycles and paid media's contribution to lead generation, opportunities, pipeline, and revenue
Ability to analyze performance data and provide actionable recommendations
Ability to evaluate, test, and optimize new advertising platforms and emerging paid media opportunities

Benefits

Comp & perks

Medical, dental, and vision insurance benefits
Flexible paid time off
Paid parental leave
Paid cell phone and service
Remote office allowance
Professional development and development courses
Regular manager check-ins to drive performance and career growth through Lattice
Discretionary bonuses or commissions may be included in the compensation package