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Marketing Events Manager
Seaman Corporation. Develop and execute an annual events strategy aligned with marketing and commercial objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing event strategies that align with marketing objectives, managing complex projects, and collaborating with cross-functional teams to enhance customer relationships and drive sales growth.
Highest-signal resume keywords
Event Strategy DevelopmentTrade Show ManagementBudget ManagementCross-Functional CollaborationB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningProject ManagementVendor CoordinationMarket AnalysisROI MeasurementLogistics ManagementContract NegotiationBooth DesignProduct Launch SupportEvent Effectiveness Evaluation
Soft Skills
Organizational SkillsCommunication SkillsAttention to DetailTeamworkCustomer Focus
Industry Keywords
B2BManufacturingIndustrialExperiential MarketingMarketing Events
About the role
Key responsibilities & impact- Develop and execute an annual events strategy aligned with marketing and commercial objectives
- Plan and manage trade show participation, including booth strategy, logistics, vendor coordination, and on-site execution
- Lead customer, distributor, and partner events to strengthen relationships and support sales growth
- Collaborate with Sales, Product, and Marketing teams to align event messaging with product positioning and market priorities
- Manage event budgets, timelines, contracts, and external vendors
- Oversee booth design, signage, product displays, literature, and branded materials
- Support product launches and market-specific initiatives through targeted event programming
- Coordinate internal stakeholders and event staff, including pre-event preparation and post-event follow-up
- Measure and report event effectiveness, including attendance, lead quality, sales impact, and ROI
- Evaluate and improve event processes, tools, and execution practices
- Report to the Sr. Strategic Marketing Manager
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 10+ years of experience managing marketing events, trade shows, or experiential marketing
- Experience in B2B, manufacturing, industrial, or technical markets strongly preferred
- Proven ability to manage multiple complex projects simultaneously with strong attention to detail
- Excellent organizational, communication, and cross-functional collaboration skills
- Experience managing budgets and negotiating with vendors
- Willingness to travel domestically and occasionally internationally
- Flexible to work evenings or weekends as required
- Alignment with company values and demonstrated competencies in safety, customer focus, integrity, collaboration, teamwork, entrepreneurism, continuous improvement, and results
Benefits
Comp & perks- Company performance bonus in addition to base salary
- Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)
- Professional development opportunities including tuition reimbursement, course training, and networking
- Competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays
- Fun and engaging activities including department outings, holiday parties, and annual company-wide dinner