Performance Marketing Lead

Search Atlas

. Own weekly trials, cost per trial, and trial-to-paid rate across Meta and Google .

Posted 11/4/2026full-timeRemote • Canada, United StatesSenior💰 $44 - $50 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid growth strategies across Meta and Google, with a focus on optimizing conversion rates and leveraging AI for automation. Proven ability to analyze performance metrics and make data-driven decisions to enhance trial-to-paid customer conversion.

Highest-signal resume keywords

Meta Advertising ExpertiseGoogle Search SkillsPerformance Max SkillsGA4 ExperienceAI Automation Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingAnalyticsConversion Rate OptimizationBudget ManagementPerformance TrackingLanding Page TestingCreative TestingSaaS Funnel ManagementAd Platform ReportingAI Agent Development

Soft Skills

LeadershipDecision-MakingCollaboration

Tools & Technologies

GA4PostHogSpreadsheetsMeta Ads ManagerGoogle Ads

Industry Keywords

B2BFree-Trial FunnelsCost Per TrialTrial-To-Paid RateCustomer Acquisition Cost

About the role

Key responsibilities & impact

Own weekly trials, cost per trial, and trial-to-paid rate across Meta and Google
Own the full paid growth strategy and make scaling, cutting, and budget decisions within the approved plan
Lead day-to-day agentic execution with an analyst
Build AI agents for daily checks, budget moves, and reporting
Create briefs for creative tests and decide which ads to test, cut, or scale
Manage paid landing pages and conversion-rate optimization with design and development
Track performance from first click through activation, including CAC, payback, and LTV
Launch ads for new products without historical performance data
Spend approximately half the week on media buying and analytics, with the remainder building agents and running landing-page tests
Report to the Head of Brand

Requirements

What you’ll need

Open to candidates in Canada or the United States
Must work EST timezone
5+ years running Meta and Google at $100K+ a month
Owned a company's numbers from trial to paying customer for 6+ months
Deep Meta expertise
Strong Google Search and Performance Max skills
Own agents or automations running on ads every week and explain how they work
Experience with SaaS or B2B free-trial or book-a-demo funnels
Strong experience with GA4, PostHog, ad platform reporting, and spreadsheets
Experience running landing page and creative tests that lowered cost per trial
Advanced practical AI experience beyond ChatGPT ad-copy writing

Benefits

Comp & perks

15 days PTO
Christmas Day and New Year's Day paid off