Performance Marketing Lead

Search Atlas

. Own weekly trials, cost per trial, and trial-to-paid rate across Meta and Google .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid growth strategies across Meta and Google, with a strong focus on analytics, media buying, and performance tracking. Proficient in building AI agents for optimization and executing creative tests to enhance conversion rates.

Highest-signal resume keywords

Meta Advertising ExpertiseGoogle Search SkillsPerformance Max SkillsGA4 ProficiencyAI Agent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingAnalyticsCost Per Trial ManagementConversion Rate OptimizationSaaS Funnel ManagementLanding Page TestingCreative TestingBudget ManagementTrial-To-Paid Rate TrackingAd Platform Reporting

Tools & Technologies

GA4PostHogSpreadsheetsAI Agents

Industry Keywords

B2BFree-Trial FunnelsAd CopyCustomer Acquisition CostLifetime Value

About the role

Key responsibilities & impact

Own weekly trials, cost per trial, and trial-to-paid rate across Meta and Google
Own the full paid growth strategy and make scale, cut, and budget decisions within the approved plan
Lead day-to-day agentic execution with an analyst
Build AI agents for daily checks, budget moves, and reporting
Create briefs for creative tests and decide which ads to test, cut, or scale
Manage paid landing pages and CRO with design and development teams
Track performance from first click to activation, including CAC, payback, and LTV
Launch ads for new products with no prior history
Spend approximately half the week on media buying and analytics, with the remainder building agents and running landing-page tests
Report to the Head of Brand

Requirements

What you’ll need

5+ years running Meta and Google at $100K+ a month
Owned a company's numbers from trial to paying customer for 6+ months
Deep Meta expertise, including structuring and scaling winning concepts
Strong Google Search and Performance Max skills
Own agents or automations running on ads every week and ability to explain how they work
Experience with SaaS or B2B free-trial or book-a-demo funnels
Strong proficiency with GA4, PostHog, ad platform reporting, and spreadsheets
Experience running landing page and creative tests that lowered cost per trial
Advanced practical AI experience beyond using ChatGPT for ad copy
Ability to work in the US and EST timezone

Benefits

Comp & perks

Fully covered health, vision, and dental insurance (Aetna)
401(k) plan through Deel
Unlimited PTO
Paid parental leave
$100/quarter personal development budget
LASIK eye surgery benefit (after 2 years)
Pet health insurance through Lemonade (up to 2 pets)
Fully remote work