Regional Sales Director – Employee Benefits

Securian Financial

. Own and execute territory sales strategy across Group Life, AD&D, and Supplemental Health/Voluntary Benefits .

Posted 10/5/2026full-timeUnited StatesLead💰 $70,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving sales strategies for Group Life, AD&D, and Supplemental Health/Voluntary Benefits, with a strong focus on developing channel partner relationships and managing complex sales cycles. Proficient in utilizing Salesforce for pipeline management and leveraging data to enhance territory performance.

Highest-signal resume keywords

Sales Experience In Employee BenefitsConsultative Sales Cycle ManagementExpertise In Life, AD&D, And Voluntary BenefitsStrong Communication And Presentation SkillsActive Life And Health Insurance License

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentMarket DevelopmentRFP DevelopmentProposal DevelopmentSales Process ManagementData AnalysisPipeline ManagementCompetitive IntelligenceConsultative SellingChannel Partner Engagement

Soft Skills

Strong Negotiation SkillsProblem-Solving CapabilitiesInitiative And CreativityAbility To CollaborateAdaptability To Market Changes

Tools & Technologies

Salesforce

Certifications & Qualifications

Active Life And Health Insurance License

Industry Keywords

Group BenefitsInsurance EcosystemEmployee BenefitsFinancial ServicesB2B SalesMid-To-Large Employer MarketDisability And Absence Solutions

About the role

Key responsibilities & impact

Own and execute territory sales strategy across Group Life, AD&D, and Supplemental Health/Voluntary Benefits
Drive profitable growth, sales, and market-development objectives across the Midwest territory
Develop and expand channel partner relationships
Generate new business through prospecting, partnerships, market development, and employer engagement
Manage sales processes from opportunity identification through close
Qualify opportunities, assess and submit RFPs, develop proposals, deliver finalist presentations, negotiate, and follow up
Apply a consultative, multi-product approach to employer benefit needs
Partner with the Regional Sales Vice President on territory priorities and strategic opportunities
Collaborate with sales enablement, product, underwriting, client relationships, strategic partnerships, enrollment, implementation, and other internal teams
Develop and deliver sales presentations articulating Securian's value proposition
Develop annual channel partner engagement strategies and measurable objectives
Maintain opportunity, pipeline, activity, and relationship information in Salesforce
Use data to prioritize activity, identify trends, and improve territory performance
Provide competitive and market intelligence to inform product and business strategy
Identify emerging customer needs and opportunities to strengthen Securian's employee benefits value proposition

Requirements

What you’ll need

Proven successful sales experience in employee benefits, insurance, financial services, or a similarly complex business-to-business sales environment
Demonstrated ability to generate and secure sales within the mid-to-large employer market
Experience managing complex, consultative sales cycles
Broad knowledge of group benefits and the insurance ecosystem
Expertise in Life, AD&D, and Voluntary Benefits
Knowledge of Disability and Absence Solutions preferred
Professionalism, integrity, sound judgment, and credibility
Ability to develop, maintain, and expand channel partner and client relationships
Strong business and financial acumen
Excellent verbal and written communication and presentation skills
Strong persuasion, negotiation, and influencing skills
Strong problem-solving and decision-making capabilities
Initiative, creativity, and persistence in sales development
Ability to manage multiple priorities and time-sensitive opportunities
Ability to collaborate across Sales, Client Relationship, Product, Underwriting, Implementation, and other teams
Ability to adapt to changing market conditions, priorities, products, and strategies
Proactive and self-directed with limited supervision
Ability to travel approximately 50% of the time
Bachelor's degree or equivalent experience preferred
Active Life and health insurance license preferred