Regional Sales Director – Employee Benefits

Securian Financial

. Drive profitable growth across Securian Financial’s employee benefits portfolio, including Group Life, AD&D, and Supplemental Health/Voluntary Benefits .

Posted 10/5/2026full-timeUnited StatesLead💰 $70,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving profitable growth within the employee benefits sector, particularly in Group Life, AD&D, and Voluntary Benefits. Proven ability to develop and execute sales strategies, manage complex sales cycles, and build strong relationships with channel partners and clients.

Highest-signal resume keywords

Employee Benefits Sales ExperienceConsultative Sales Cycle ManagementGroup Benefits KnowledgeStrong Negotiation SkillsSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentRFP ManagementSales PresentationsMarket Intelligence AnalysisPipeline Management

Soft Skills

Excellent Communication SkillsProblem-Solving CapabilitiesInitiative and CreativityRelationship BuildingTime Management

Tools & Technologies

Salesforce

Certifications & Qualifications

Active Life and Health Insurance License

Industry Keywords

Group LifeAD&DVoluntary BenefitsDisability SolutionsFinancial Services

About the role

Key responsibilities & impact

Drive profitable growth across Securian Financial’s employee benefits portfolio, including Group Life, AD&D, and Supplemental Health/Voluntary Benefits
Develop and execute territory sales strategy in partnership with the Regional Sales Vice President
Build and maintain relationships with channel partners, strategic partners, and employers
Identify and develop new business opportunities
Generate and manage RFP activity
Lead opportunities from prospecting and qualification through proposal, presentations, negotiations, and close
Apply a consultative, multi-product approach to employer benefit needs
Coordinate sales activity and pursue strategic opportunities with the Regional Sales Vice President
Collaborate with sales enablement, product, underwriting, client relationships, strategic partnerships, enrollment, implementation, and other internal partners
Develop and deliver compelling sales presentations
Develop annual channel partner engagement strategies and measurable objectives
Maintain opportunity, pipeline, activity, and relationship information in Salesforce
Use sales data to prioritize activity, identify trends, and improve territory performance
Provide competitive and market intelligence to inform product and business strategy
Identify emerging customer needs and opportunities to strengthen Securian’s employee benefits value proposition

Requirements

What you’ll need

Proven successful sales experience within employee benefits, insurance, financial services, or a similarly complex business-to-business sales environment
Demonstrated ability to generate and secure sales within the mid-to-large employer market
Experience managing complex, consultative sales cycles
Broad knowledge of the group benefits and insurance ecosystem
Expertise in Life, AD&D, and Voluntary Benefits
Knowledge of Disability and Absence Solutions preferred
Proven professionalism and integrity
Ability to develop, maintain, and expand channel partner and client relationships
Strong business and financial acumen
Excellent verbal and written communication skills
Effective presentation skills
Strong persuasion, negotiation, and influencing skills
Strong problem-solving and decision-making capabilities
Initiative, creativity, and persistence in sales development
Ability to manage multiple priorities and time-sensitive opportunities
Ability to collaborate across Sales, Client Relationship, Product, Underwriting, Implementation, and other teams
Ability to adapt to changing market conditions, priorities, products, and strategies
Proactive and self-directed with ability to act with limited supervision
Ability to travel approximately 50% of the time
Bachelor’s degree or equivalent experience preferred
Active Life and health insurance license preferred