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Sedgwick

Director, Demand Generation & ABM – Integrated Marketing Strategy

Sedgwick

. Lead the development and execution of integrated marketing campaigns aligning brand, demand generation, and ABM strategies .

Posted 9/29/2026full-timeRemote • Florida • United StatesLead💰 $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on demand generation and account-based marketing strategies. Proficient in leveraging marketing automation and CRM tools to drive pipeline growth and optimize campaign performance.

Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentDemand Generation StrategyAccount-Based Marketing (ABM)Campaign Performance AnalysisMarketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Integrated MarketingDemand GenerationAccount-Based Marketing (ABM)Campaign Performance AnalysisLead ManagementAttributionFunnel ReportingPipeline MeasurementLifecycle MarketingAudience Segmentation
Soft Skills
Excellent CommunicationPresentation SkillsOrganizational SkillsProject ManagementCollaboration
Tools & Technologies
HubSpotSalesforce6senseDemandbaseMarketing Automation Platforms
Industry Keywords
B2B MarketingPipeline GrowthMulti-Channel CampaignsExecutive EngagementCross-Functional Collaboration

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Lead the development and execution of integrated marketing campaigns aligning brand, demand generation, and ABM strategies
  • Drive pipeline growth, executive engagement, and strategic account penetration
  • Partner with business unit Presidents and their teams to develop growth marketing strategies
  • Partner with sales leadership to identify and prioritize strategic accounts
  • Collaborate with marketing centers of excellence to deploy marketing tactics
  • Provide stakeholder updates and optimize plans based on results and learnings
  • Develop best practices and best-in-class marketing approaches with fellow Brand Strategists
  • Lead campaigns across awareness, engagement, activation, and sales enablement
  • Manage the team marketing budget and Agile Team resources toward high-value growth initiatives
  • Coordinate digital, events, content, nurture, webinar, ABM, and sales outreach tactics
  • Design and execute account-based marketing programs for target industries, buyer personas, and organizational priorities
  • Coordinate personalized outreach programs, landing pages, executive events, and nurture experiences
  • Support demand generation and lead capture initiatives tied to MQL, SQL, and pipeline goals
  • Manage performance optimization through testing, reporting, and analytics
  • Collaborate with creative, communications, digital, analytics, and business teams
  • Lead conference and executive event marketing strategy, including pre-event, onsite, and post-event engagement
  • Develop campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting
  • Drive continuous optimization across campaign performance, targeting, conversion, and engagement
  • Provide support, guidance, leadership, and motivation to promote maximum performance
  • Administer company personnel policies and follow staffing and training standards
  • Interview, hire, establish performance development plans, and conduct performance discussions
  • Perform other duties as assigned

Requirements

What you’ll need
  • Bachelor's degree in marketing, business, or a related field from an accredited college or university preferred
  • Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM)
  • Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes
  • Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities
  • Strong background in campaign performance analysis and data-driven optimization
  • Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams
  • Proficiency with marketing automation, CRM, and ABM/intent data platforms such as HubSpot, Salesforce, 6sense, and Demandbase
  • Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement
  • Knowledge of lifecycle marketing and revenue operations processes
  • Familiarity with intent data, audience segmentation, and account scoring methodologies
  • Strong analytical skills
  • Excellent communication, presentation, and executive presence skills
  • Strong organizational and project management skills
  • Ability to collaborate across cross-functional teams and align stakeholders
  • Ability to meet or exceed Performance Competencies
  • Ability to travel as required

Benefits

Comp & perks
  • Bonus eligibility
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) and matching
  • PTO
  • Disability insurance
  • Life insurance
  • Employee assistance
  • Flexible spending account or health savings account
  • Other additional voluntary benefits
  • Reasonable accommodations
  • Equal opportunity and drug-free workplace